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Fakes Ok For Some But Not For Giving

Fashion Inc.

by Lauren Goldstein Crowe
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Jul 24 2007 12:00am EDT

Fakes OK For Some, But Not For Giving

A new study in the UK shows that "two-thirds of UK consumers are proud to tell their friends and families that they had purchased fakes." That's apparently 20 percent more than were happy to cop to it back in 2006. And although 80 percent said they would be put off if they knew profits were going to organized crime (what else would they say?), Fashionista has found an even stronger deterrent. If a guy gives your friend a fake and tries to pass it off as the real thing -- bust him.

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