BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Fashion Inc. >  

Roland Mouret Back In The Fray On Net A Porter

Fashion Inc.

by Lauren Goldstein Crowe
Main
Mamma, Don't Let Your Babies Grow Up To Be Models   Halston Gets Another Designer

Recent Blog Posts

Links

Jul 18 2007 12:00am EDT

Roland Mouret Back In The Fray on Net-A-Porter

The stats are in from the grandest virtual trunk show. Designer Roland Mouret showed his new line, RM, during couture week in Paris and made it available for pre-order on Net-A-Porter.com.

Women's Wear Daily reports:

In the first four days, customers from 22 countries placed $500,000 worth of preorders. More than 250,000 visitors have viewed the runway video.

The $500,000 is nothing to sneeze at. For one thing it means that Net-a-Porter can use its customers money to pay for its order. But it is the 22 countries that interests me the most. While brands are plotting their global retail domination, why haven't more of them chosen to launch online shops first that could cater to these far-flung customers? The Business of Fashion asks why more of the big UK retailers haven't followed in the footsteps of Net-a-Porter and the US luxury stores with online shops.

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com
Like Portfolio on Facebook

Come on, like us—you know you want to.

Follow Portfolio on Twitter

Follow us and if you're an innovative entrepreneur, we'll return the favor.

The Mix

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

People & Ideas

Whisky To-Go-Go

Now there's a company that let's you taste your knowledge of fine blended Scotches by mixing a whisky of your own. Read More