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The Luxurious Advantage

Fashion Inc.

by Lauren Goldstein Crowe
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Apr 11 2007 12:00am EDT

The Luxurious Advantage

The more you read about clothing and the environment, the more confusing it becomes. The National Geographic's Green Guide published a guide to clothing, available here. Umbra Fist, a columnist writing for Grist, an environmental news and advice site, recommends that we "buying fewer clothes." Well, OK for the environment, but what about the economy?

This got me thinking, perhaps the best way for luxury brands to counter the rise of H&M, Zara, and the new COS (which I adore), is to communicate to consumers that buying fewer, better things is the best way to save the planet. Luxury is also sweat-shop free.

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