BizJournals Portfolio
Apr 11 2007 12:00am EDT

Sarah Jessica Parker Still Smells Strong

So WWD reports that Sarah Jessica Parker is going to launch another scent. Surprise, surprise. This one, expected to do some $30 million at retail, will be called Covet and feature television ads that show Parker smashing a window on Place Vendome to get her hands on the scent. She ends up in jail, in a Lacroix gown. Macy's has a one-month exclusive on the scent. Who else is concerned that the average SJP fan shopping at Macy's might just be tempted to pull off the same stunt as her role model?. □


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