Recent Blog Posts
-
Payment Grab for Groupon?
May 25 201212:08 pm EDT -
PayPal Partners Up on Payments
May 24 20123:41 pm EDT -
Entourage Star Disrupts Beer Industry
May 23 20121:04 pm EDT -
With Shopkick, Target Takes On Showrooming
May 23 201210:03 am EDT -
Every Man's Entourage
May 22 20126:27 pm EDT -
The Jewelry Store That Thinks Like an Apple Store
May 21 201212:07 pm EDT -
Tequila and Rum Make Popsicles Pop
May 18 20121:53 pm EDT -
Can We Keep Offices From Going Extinct?
May 16 20124:57 pm EDT -
Fab Makes the Most of Friends
May 16 20128:43 am EDT -
Is Groupon's Merchant Quality Slipping?
May 14 20123:45 pm EDT
Facebook Tests Retail ‘Get Offers’ Link
Another new development in the emerging niche of Facebook shopping, aka F-commerce: a "get offers" link.
Facebook is running a small test that lets merchants offer discount codes to consumers who “like” their businesses, Internet Retailer reported Tuesday, quoting a Facebook spokeswoman. According to the report, consumers who like a participating retailer will see an offer on their news feed, such as a discount for certain sale items. The window will also tally the number of shoppers who claimed the offer, very much as daily deal sites do.
When the shopper clicks on the link, an email is sent that contains a discount code that can be redeemed online or by going to a store. The clincher: The same offer then appears on the news feed of the consumer’s Facebook friends.
That could spread the offer around to a significant number of people, because the average Facebook user has 229 friends on the social network, according to Pew Internet research.
That’s not the only Facebook retail-related news of late. According to marketing news site Click Z, some Facebook advertisers are also testing an updated version of its “Sponsored Stories” or social context ads. This new development comes less than a month after Facebook unveiled sharing apps from brands like Hulu, RottenTomatoes, and LivingSocial.
As ClickZ describes:
These apps will bring new actions such as "want" and "own"—descendents of the "like" button—to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos.
The suggestion that friends may like to “want” or “own” something could especially influence Millennials, 80 percent of whom actively use Facebook.
Teresa Novellino writes for Portfolio.com
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
