Is That Your Lunch or Your Cologne?

Here it is, less than a week before Christmas, and fully 20 percent of you haven't even begun your holiday shopping yet, the National Retail Federation says. The average person has completed less than two-thirds of it.

This could be because you're holding out for better deals; maybe you've been too busy (or lazy) to get around to it; or perhaps you simply haven't found the right gifts yet.

May we make a suggestion, for the gentleman who has it all? Burger King's new hamburger-scented body fragrance, FLAME. We're sure the people at Hermes are cursing themselves right now for not having the idea first.

You can learn more about the product here, in addition to enjoying a wide selection of animated images such as the Burger King mascot ("The King") reclining nearly naked in front of a fireplace, a candle-lit bubble bath, a rainbow in front of a waterfall, and a beach at sunset. All with a full-screen option.

From the website:

"The WHOPPER sandwich is America's favorite burger. FLAME by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat."

Before you dismiss the idea as tacky, consider whether Burger King might really be on to something. This could be the direction we're all headed in now that the sweetly scented financiers of the world have ceased bringing home the bacon (yes, pun intended).

Maybe now some sort of Darwinian instinct will kick in, and females will experience a primitive attraction to men smelling of flame-broiled meat.

Or, maybe it's just evidence of exactly how off-the-wall Crispin Porter has gotten with their marketing stunts, as Burger King struggles to keep Whoppers flying off grill.

BK Flame is on sale at Ricky's NYC, a chain of costume shops in greater New York City, as well as online.

by Liz Gunnison