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Auto Dealer: Buy One, Get One Free
It's come to this: In a last-ditch effort to get customers into his showroom and inventory out the door, a automobile dealer has resorted to using a promotion usually reserved for the canned-goods aisle in a supermarket.
Buy one, get one free.
The offer, at a chain of Belgian showrooms based in the port city of Antwerp, requires customers to buy a new car at full price in order to get a second one gratis. And they have been coming, in large numbers.
"People have been coming in from all over Belgium and abroad," salesman Ivo Willems told Reuters. He said the number of shoppers had jumped 10-fold at his company's eight showrooms since the deal debuted at the end of November. It is scheduled to continue through December 15.
Willems said the promotion is possible because Cardoen has been able to buy so many cars at steep discounts from southern European distributors desperate to get excess inventory off their lots.
"People will still buy cars," Willems said. "You just have to give them as much advantage as possible, to sell in an innovative way."
by Mark Stein
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