BizJournals Portfolio
Aug 26 2008 9:15am EDT

Where a Hummer Is No Bummer

There is one place were gas guzzling will never go out of style: the oil-rich Persian Gulf.

So it makes sense that interest in buying the Hummer, which at best gets less than 15 miles to the gallon, has come from the Gulf.

General Motors announced in June that it was putting the Hummer up for a strategic review, in essence putting it up on the block, and now Reuters reports that two such investors have raised their hands.

"There is a precedent in the cases of Aston Martin, Ferrari or Daimler and those kinds of solutions could be very realistic solutions," Terry Johnsson, General Motors' managing director in the Middle East told Reuters.

There is no indication that active talks on a sale are going on. Still, few possible buyers had previously been seen for the Hummer, which could fetch as much as $750 million by some estimates.

G.M. is refocusing its strategy away from SUV's and trucks, and is investing hundreds of millions of dollars to develop small cars.

If Hummer does find a buyer in the Persian Gulf, it would only be appropriate. The vehicle is modeled after the Army's Humvee, which found fame in the first Iraq war.

(For a look at how the Hummer shapes up in all kinds of ways, click here.)


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