Recent Blog Posts
-
The Era of the Renminbi Is at Hand
Nov 20 20092:55 pm EDT -
Computer Glitch Snarls Air Traffic
Nov 19 200910:29 am EDT -
Dollar Doldrums? What Dollar Doldrums?
Nov 19 20098:48 am EDT -
American Express Makes a Revolutionary Deal
Nov 18 200912:05 pm EDT -
Calpers Puts Pressure on Private Equity Funding and Fees
Nov 18 200910:27 am EDT -
Madoff Makes Millions (for Others)
Nov 18 20096:04 am EDT -
Lazard Looks Within Its Ranks for New Chief
Nov 17 20091:44 pm EDT -
A Brutal Morning for Geithner
Nov 17 20098:02 am EDT -
GM to Start Payback
Nov 16 20095:57 am EDT -
She Rules
Nov 13 200910:48 pm EDT
Aug 22 2008 1:33pm EDT
Hulu Profits From Error Pages
Hulu, the online video site that prides itself on its sparse advertising, had the fortunate problem of running out of ad inventory awhile back. Seems one of the solutions has been to sell ads on 404 pages.
The company -- a joint venture between NBC and Fox -- runs a montage of Home Simpson's "D'oh!s" on 404s (pages not found), which also carry overlay ads. As Online Video Watch notes, there's a fine line between annoying and tolerable, and Hulu walks it pretty successfully.
by Betsy Schiffman for Wired.com
Also on Wired.com:
Movie Theaters Are Good For DVD Sales: Study
China Blocks Access to iTunes Store
Blogs to Riches: Perez Hilton Migrates Into Cosmetics, Fashion, Music
