BizJournals Portfolio
Aug 08 2008 10:15am EDT

Of Thee iBling

What happened to the "I Am Rich" iPhone?

Apple did indeed pull the $999.99 app from its iTunes store, but not until German programmer Armin Heinrich apparently netted $5,600 from purchases.

Through accident or intention, eight suckers, errr... customers, bought the program -- which does nothing except display a blinking red light on your iPhone to let others know that you are in fact rich enough to spend $1,000 on something with no utility. The app was available for just a day.

Unfortunately, in an email exchange with the Los Angeles Times, Heinrich said nothing to confirm our earlier thesis that the whole thing was just a neo-dadaist reflection on the commoditization of art.

In that case, luxury goods mogul Francois Pinault should take a meeting with this guy as soon as possible.

Liz Gunnison


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