Recent Blog Posts
-
When Call-Center Scripts Go Bad
May 25 20128:38 am EDT -
Zynga on the Defense
May 24 20123:02 pm EDT -
Facebook Fallout Includes PR Fail
May 24 20129:25 am EDT -
Space Drama to Be Continued
May 21 20129:42 am EDT -
What Made Groupon Go Pop?
May 18 20129:34 am EDT -
Study Finds Millennials are Underbanked
May 17 201212:35 pm EDT -
Mad Men Not Impressed With Facebook IPO
May 17 201210:13 am EDT -
Pricing Experiment in Progress
May 16 201211:02 am EDT -
Did I Tweet That Out Loud?
May 15 20129:44 am EDT -
Revenge of the Liberal Arts Major
May 14 20122:58 pm EDT
Wal-Mart Stops Hyphenating
The economy may be gloomy, but Wal-Mart Stores is brightening up its look.
The world's largest retailer has updated its logo; in the fall, it will begin replacing the store signs that currently say "Wal-Mart," with a star instead of hypen.
The new logo runs "Walmart" all together (Ew! Echoes of Kmart!), followed by a sun-like symbol in burnt orange. It's the logo's first makeover since 1992. And it represents a big payday to some image consultant.
"This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better," Wal-Mart said in a statement.
The move continues corporate America's bias against the hyphen. What worked for Time-Life, does not for Time Warner. Companies that merge prefer to smoosh their names together, like ConocoPhilips, or the mouthful that is PricewaterhouseCoopers. Of the 100 biggest American companies, only four have hyphens: Wal-Mart, Hewlett-Packard, Coca-Cola, and TIA-CREF.
by Jeffrey Cane
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
