On Cannes: Josh Rabinowitz of Grey Worldwide

Josh Rabinowitz is a senior vice president and director of music for Grey Worldwide, as well as the author of a column on music and branding for Billboard magazine. This year at the Cannes International Advertising Festival he's moderating a seminar called "Tony Bennett Talks Music."

Portfolio.com: How has the festival changed over the years?

Josh Rabinowitz: Seems to me that many more clients are attending and that people are actually paying attention to the importance of music in advertising communication.

Portfolio.com: Why do you go and what are you looking forward to?

Josh Rabinowitz: I go to spread the musical word, celebrate what's great in this business, get a clearer picture of what sucks about this business, and, hope to create nice bonds with people outside of the US..

Portfolio.com: What is the most interesting trend or series issue in the industry right now?

Josh Rabinowitz: Being biased, I think the trend of breaking great songs from an ad is taking hold globally. Don't be surprised to see an original song created for an ad in the US shoot up the Billboard Charts.

by James P. Othmer

For an interactive map of Cannes parties, click here.