BizJournals Portfolio
May 20 2008 12:00am EDT

These Supplements Are Canseco-rific!

Jose Canseco: Baseball slugger*, best-selling author, admitted steroid abuser ... and now a nutritional expert?

Athletic supplement maker German American Technologies has signed up the former baseball marvel and steroid poster-child as its newest spokesperson.

After ending a career in Major League Baseball in 2002, Canseco penned a best-selling autobiography, Juiced: Wild Times, Rampant 'Roids, Smash Hits & How Baseball Got Big, in which he credits himself with popularizing the use of performance-enhancing steroids in baseball and fingers fellow ballplayers such as Jason Giambi, Mark McGwire, and Rafael Palmiero as steroid users.

Canseco's other off-field coups include being charged with aggravated assault after attacking his wife in 1992, facing a count of assault and battery after bloodying two men outside a Miami nightclub in 2001, appearing in Season 5 of VH1's reality TV show "The Surreal Life," and recently losing his Encino, California, home to foreclosure.

Last month he released a second autobiography entitled Vindicated.

"Canseco has made no secret that he believes pro-hormonal steroids are actually a natural part of a healthy bodybuilding lifestyle," German American Technologies says in its press release.

Company C.E.O. Charles Moser credits Canseco's "no-nonsense authority" and "positive insight on bodybuilding supplementation" as reasons why he seemed to fit the bill as a GAT kind of guy.

Surprisingly, German American Technologies' products do not contain steroids, but "non-steroidal sports nutrition supplements" that just sound like steroids: such as energy booster "JetFuel," anabolic testosterone potency activator "Testrol," and testosterone amplifier "Testagen."

"Canseco believes that GAT's quality non-steroidal performance supplementation is a sensible, vital cornerstone choice of a healthy, athletic and bodybuilding lifestyle," says GAT.

And if Jose Canseco thinks it's healthy...

by Liz Gunnison

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