BizJournals Portfolio
Home >   Business Views, Opinions and Blogs >   Business Blogs >   Daily Brief >  

Burger King Goes Black Tie

Daily Brief

by Mark Stein
Main
Masters of the Universe, Ranked   No Smoothie Sailing for Starbucks

Recent Blog Posts

Links

Apr 30 2008 12:00am EDT

Burger King Goes Black Tie

When hard times come, there are two ways to adjust your approach to fine dining: Change what you eat, or change where you eat it. If you're a fan of melt-in-your-mouth tender Kobe beef, you're in luck.

Burger King is preparing to add a Kobe beef burger to its menu, at least in London.

The home of the Whopper intends to charge a whopping £85 — well north of $150 — for the delicacy, which will be made from what it says will be top-quality Kobe beef flown in from Japan.

Rather than cheddar cheese and a pickle, the Kobe burger will be garnished with blue cheese and foie gras.

For traditionalists, there will always be Burger King onion rings and a fountain Coke to round out the meal. For an additional charge, of course.

by Mark Stein

(Thanks to Ryan Schick.)

Comments

If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.


Connect With Portfolio.com
Like Portfolio on Facebook

Come on, like us—you know you want to.

Follow Portfolio on Twitter

Follow us and if you're an innovative entrepreneur, we'll return the favor.

The Mix

Today's top stories, conversation starters, and the back nine business bites.

spotlight on

Slideshows

500 Startups Hits New York

Dave McClure's brainchild makes its way to New York and introduces East Coast money folks to some intriguing new companies. View Slideshow