Recent Blog Posts
-
When Call-Center Scripts Go Bad
May 25 20128:38 am EDT -
Zynga on the Defense
May 24 20123:02 pm EDT -
Facebook Fallout Includes PR Fail
May 24 20129:25 am EDT -
Space Drama to Be Continued
May 21 20129:42 am EDT -
What Made Groupon Go Pop?
May 18 20129:34 am EDT -
Study Finds Millennials are Underbanked
May 17 201212:35 pm EDT -
Mad Men Not Impressed With Facebook IPO
May 17 201210:13 am EDT -
Pricing Experiment in Progress
May 16 201211:02 am EDT -
Did I Tweet That Out Loud?
May 15 20129:44 am EDT -
Revenge of the Liberal Arts Major
May 14 20122:58 pm EDT
World's Best Brand? It's No Longer the Real Thing
Google has been named the most valuable brand in the world, according to market research firm Milward Brown, which today released its annual BrandZ rankings.
The Mountain View, California, money-machine beat Apple (sorry, Steve), General Electric (condolences, Jeff), Microsoft (bummer, Steve), Coca-Cola (ouch, Neville), McDonald's (don't take it personally, Ronald), and to snag the top spot with a whopping $86 billion brand value.
The list showcases how technology companies have come to dominate the annual rankings, with six of the Top 10 spots going to tech firms.
Research in Motion's BlackBerry brand value grew 390 percent to nearly $14 billion, while Apple, maker of the iconic iPod music player, saw its brand value climb 123 percent to $55 billion.
Beleaguered web giant Yahoo, which is trying to fend off a hostile takeover bid from Microsoft, clocked in with a relatively paltry value of $11.5 billion — a 13 percent annual decline.
Google's brand value bullseye came just days after the company shocked Wall Street with blowout first quarter earnings, sending its shares skyrocketing almost 20 percent.
Milward Brown combines balance sheet data from each company with less tangible factors like consumer sentiment to arrive at its rankings.
by Sam Gustin
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
