NEWSLETTER
RSS
MOBILE
HELP
SHARE
Yahoo Takes the Offensive in Microsoft Battle
Beleaguered Web giant Yahoo, scrambling to find an alternative to Microsoft's hostile takeover bid, is close to striking a deal allowing its archrival Google to serve ads on its network.
The pact, which calls for a limited test at first, could lead to an escape hatch for Yahoo if it and Google determine that such an arrangement — on a much broader scale — could be profitable for both companies.
Yahoo's decision to test drive a search advertising partnership with Google is a sign that Yahoo C.E.O. Jerry Yang is scrambling to find an alternative to Microsoft, whose irascible chief executive Steve Ballmer has been making increasingly menacing threats lately.
To outsource its search advertising to Google would be for Yahoo to tacitly admit of defeat in the search ad wars that have been running for almost a decade.
It remains to be seen if the Google-Yahoo partnership will pass regulatory scrutiny, given Google's overwhelming dominance of the search ad market. But the companies are going ahead with the test anyway.
by Sam Gustin
- This Just In: Times Are Tough
- Dec 1 2008 4:23PM EST
- Huffington Post Is Worth How Much???
- Dec 1 2008 12:26PM EST
- First Photoshopped Love Handles, Now This
- Dec 1 2008 11:31AM EST
- His 401-Koz Keeps Growing
- Nov 26 2008 9:00PM EST
- Slim Pickings? Or Great Timing?
- Nov 26 2008 1:46PM EST
- Who's the Grinch in This Story?
- Nov 26 2008 8:57AM EST
- When $1 Buys More Than $100 Million
- Nov 25 2008 5:45PM EST
- Another 500-point Swing? So What.
- Nov 25 2008 1:15PM EST
- One Bailout for Wall Street and Detroit
- Nov 25 2008 10:52AM EST
- Tiger Woods Actually ... Loses?
- Nov 24 2008 3:54PM EST
- You Know Things Are Really Bad When...
- Nov 24 2008 2:15PM EST
- Beauty and the Beast
- Nov 24 2008 1:05PM EST
- Ooh La La! A Jobs Plan!
- Nov 24 2008 11:55AM EST
- Calling the Election, 82 Years Ago
- Nov 21 2008 12:45PM EST
- We Are All Patent Reviewers
- Nov 20 2008 3:12PM EST
Archive
Mobile