Recent Blog Posts
-
When Call-Center Scripts Go Bad
May 25 20128:38 am EDT -
Zynga on the Defense
May 24 20123:02 pm EDT -
Facebook Fallout Includes PR Fail
May 24 20129:25 am EDT -
Space Drama to Be Continued
May 21 20129:42 am EDT -
What Made Groupon Go Pop?
May 18 20129:34 am EDT -
Study Finds Millennials are Underbanked
May 17 201212:35 pm EDT -
Mad Men Not Impressed With Facebook IPO
May 17 201210:13 am EDT -
Pricing Experiment in Progress
May 16 201211:02 am EDT -
Did I Tweet That Out Loud?
May 15 20129:44 am EDT -
Revenge of the Liberal Arts Major
May 14 20122:58 pm EDT
Live-Blogging the Starbucks Annual Meeting: Howard Schultz, Blogger
Starbucks Chief Technology Officer Chris Bruzzo came on stage to announce Initiative #3, the launch of mystarbucksidea.com, a social networking site for Starbucks nuts.
It's a Digg-style online community where you can go to share your ideas for Starbucks, and users can "vote up" the ideas that customers have shared. The best ideas will be discussed at a corporate level, and then put into motion.
So, we're witnessing the beginning of Starbucks 2.0.
Not only that, but the site has its own "Starbucks Idea Partners" (aka bloggers). 48 experts from all aspects of the company will be committed to daily dialogue on the site.
And oh yeah - and Howard Schultz himself will be a blogger.
Just before Bruzzo came on stage, Starbucks also announced, as Initiative #2, a deeper partnership with Conservation International. This will be a comprehensive effort to address the issue of deforestation where coffee is grown.
by Liz Gunnison
Comments
If you are commenting using a Facebook account, your profile information may be displayed with your comment depending on your privacy settings. By leaving the 'Post to Facebook' box selected, your comment will be published to your Facebook profile in addition to the space below.
