Seeking New Arenas to Conquer, Google Eyes the Oceans
Attention underwater cable specialists: Google wants you!
Google is preparing to lay an undersea data cable beneath the Pacific Ocean. Australian telecommunications trade magazine Comms Day today reported that Google met with potential partners last week in Sydney for "high-level talks" on the secret project.
The proposed multi-terabit cable, code-named Unity, has been in the works for months and would launch in 2009. Google spokesman Barry Schnitt offered Comms Day a Googliciously opaque statement.
"Additional infrastructure for the Internet is good for users and there are a number of proposals to add a Pacific submarine cable," he said. "We're not commenting on any of these plans."
In Google-speak, that's tantamount to a yes. The magazine suggests that Asia Netcom and Telstra are among those eyeing a linkup with the company.
Google is looking for "submarine cable specialists" to actually lay the cable, the company confirmed to Comms Day.
"It should come as no surprise that Google is looking for qualified people to help secure additional network capacity," Schnitt was quoted as saying. "In some parts of the world, these people will work with submarine cables because there is a lot of ocean out there."
Indeed.
Per the deal, Comms Day reports that Google would control a portion of the cable, "handing it a tremendous cost advantage over rivals such as MSN and Yahoo, and also potentially enabling it to peer with Asia I.S.P.'s behind their international gateways—considerably improving the affordability of Internet services across Asia Pacific."
This type of move is consistent with Google's long-standing, stealth mission to build the world's largest data network. Google has already begun placing large data centers at critical nodes of the the global communications grid, such as the gargantuan "carrier hotel" in New York City's Chelsea neighborhood.
Comms Day said it reported on February 8 that Google "had begun peering with I.S.P.'s, enabling them to reduce their reliance on transit services via Tier 1 non-peering major IP networks such as Level 3 and AT&T." Translation: Google is competing with big phone companies and other data-transmission providers.
Last year, the Village Voice reported that the network-neutral "Meet-Me room" at Google's Chelsea headquarters would enable the company to "bypass many of the major telecommunications firms and interface directly with Tier 2 service providers such as Level 3 Communications or XO Communications, which also are located in the building."
The news that Google is looking at a deep-sea Pacific fiber line is further evidence that company is on a mission to find the fastest, cheapest, and most efficient way to "light up" its network.
The New York Times's Saul Hansell observes that the Unity initiative puts Google in direct competition with Verizon, which is building a $500 million terrabit cable, called the Trans-Pacific Express from the U.S. to China.
Google is already locked in a "holy war" with Verizon over the F.C.C.'s upcoming 700 Mhz wireless spectrum auction.
by Sam Gustin
- C.E.O. Pimp My Ride
- Dec 2 2008 3:20PM EST
- Over the Top on Deflation
- Dec 2 2008 12:20PM EST
- Cuban Strikes Out Without Swinging
- Dec 2 2008 10:54AM EST
- This Just In: Times Are Tough
- Dec 1 2008 4:23PM EST
- Huffington Post Is Worth How Much???
- Dec 1 2008 12:26PM EST
- First Photoshopped Love Handles, Now This
- Dec 1 2008 11:31AM EST
- His 401-Koz Keeps Growing
- Nov 26 2008 9:00PM EST
- Slim Pickings? Or Great Timing?
- Nov 26 2008 1:46PM EST
- Who's the Grinch in This Story?
- Nov 26 2008 8:57AM EST
- When $1 Buys More Than $100 Million
- Nov 25 2008 5:45PM EST
- Another 500-point Swing? So What.
- Nov 25 2008 1:15PM EST
- One Bailout for Wall Street and Detroit
- Nov 25 2008 10:52AM EST
- Tiger Woods Actually ... Loses?
- Nov 24 2008 3:54PM EST
- You Know Things Are Really Bad When...
- Nov 24 2008 2:15PM EST
- Beauty and the Beast
- Nov 24 2008 1:05PM EST









