NEWSLETTER
RSS
MOBILE
HELP
SHARE
Throwing Stuff Overboard
The new owners of Maxim magazine have confirmed widespread speculation this morning, announcing plans to shut down sister title Stuff as part of a company-wide makeover.
Previously known as Dennis Publishing, the company has renamed itself Alpha Media Group following a $245 million acquisition backed by Quadrangle Capital Partners and fronted by Kent Brownridge, longtime lieutenant to Rolling Stone owner Jann Wenner.
Brownridge said that Stuff, introduced in 1998 as as the second American manifestation of the British "lad" magazine phenomenon, will survive in name as a regular section in Maxim, Alpha Media's flagship title.
Stuff, which was never more than marginally profitable, is said by former Dennis executives to have been started primarily to prevent rival Emap from gaining a foothold in the U.S. for its own lad title, FHM.
Though Emap went ahead and launched a U.S. edition of FHM in 2000, it failed to thrive, and was shuttered last December.
"Stuff magazine is a clear and purposeful brand that will continue to reach its audience through Maxim," Brownridge said in a statement.
by Jeff Bercovici
- C.E.O. Pimp My Ride
- Dec 2 2008 3:20PM EST
- Over the Top on Deflation
- Dec 2 2008 12:20PM EST
- Cuban Strikes Out Without Swinging
- Dec 2 2008 10:54AM EST
- This Just In: Times Are Tough
- Dec 1 2008 4:23PM EST
- Huffington Post Is Worth How Much???
- Dec 1 2008 12:26PM EST
- First Photoshopped Love Handles, Now This
- Dec 1 2008 11:31AM EST
- His 401-Koz Keeps Growing
- Nov 26 2008 9:00PM EST
- Slim Pickings? Or Great Timing?
- Nov 26 2008 1:46PM EST
- Who's the Grinch in This Story?
- Nov 26 2008 8:57AM EST
- When $1 Buys More Than $100 Million
- Nov 25 2008 5:45PM EST
- Another 500-point Swing? So What.
- Nov 25 2008 1:15PM EST
- One Bailout for Wall Street and Detroit
- Nov 25 2008 10:52AM EST
- Tiger Woods Actually ... Loses?
- Nov 24 2008 3:54PM EST
- You Know Things Are Really Bad When...
- Nov 24 2008 2:15PM EST
- Beauty and the Beast
- Nov 24 2008 1:05PM EST
Archive
Mobile