Recent Blog Posts
-
The Era of the Renminbi Is at Hand
Nov 20 20092:55 pm EDT -
Computer Glitch Snarls Air Traffic
Nov 19 200910:29 am EDT -
Dollar Doldrums? What Dollar Doldrums?
Nov 19 20098:48 am EDT -
American Express Makes a Revolutionary Deal
Nov 18 200912:05 pm EDT -
Calpers Puts Pressure on Private Equity Funding and Fees
Nov 18 200910:27 am EDT -
Madoff Makes Millions (for Others)
Nov 18 20096:04 am EDT -
Lazard Looks Within Its Ranks for New Chief
Nov 17 20091:44 pm EDT -
A Brutal Morning for Geithner
Nov 17 20098:02 am EDT -
GM to Start Payback
Nov 16 20095:57 am EDT -
She Rules
Nov 13 200910:48 pm EDT
From the "If It Ain't Broke" File
Attention, parents everywhere - after four decades on the shelves, Hasbro's Easy-Bake Oven has gotten a little too much like the real thing for the Consumer Product Safety Commission's liking.
This year Hasbro has now had to recall a batch of Easy-Bake ovens not once, but twice.
It all started in February, when Hasbro recalled just under a million of the toys because kiddies were getting their fingers trapped in the front opening, and some were burned. Hasbro issued a free repair kit to protect the little tots from harm.
But, apparently the do-it-yourself fix didn't take care of the problem. Since February, Easy-Bake has received 249 more reports of children getting their hands or fingers caught in the oven's opening, including 77 reports of burns. One 5-year old girl was burned so badly, a partial finger amputation was required.
The models being recalled were made in China and sold between May 2006 and July 2007 at Target, Wal-mart, Toys R Us, and other retailers. According to the Easy-Bake web site, Hasbro introduced its first version of the oven with a heating element other than a light bulb in 2006.
Still, it's a mystery how Hasbro managed to morph the Easy-Bake from an iconic toy to a household hazard - or why the nightmare scenario of one of their toys maiming children didn't prompt a more effective response the first time around.
But let's hope Hasbro can pull things together and put the Easy-Bake back on track, so the next generation of children can experience the joy of slow-cooking a cake with a light bulb, like the rest of us did.
by Liz Gunnison
Laura Rich is a co-founder of Recessionwire, which provides news, advice, perspective and humor about the recession and the recovery.






