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Upfronts Up With $9.2 Billion
Going into upfronts, few forcasted this year's take to surpass last year's, especially since advertisers now insist on measuring how many people actually watch their ads instead of the programs they interrupt.
But prime-time broadcast TV has proved that it's still the best place to reach a broad audience in our fractured times, and despite a switch to commercial ratings, which meant a 5 percent to 10 percent drop in viewers, the networks were still able to win rate increases.
Making this even more surprising is the fact that the upfront market had been flat to down in recent years, and live ratings declined this past TV season. But the numbers speak for themselves
The Hollywood Deal's full post on the upfronts is here.
by Tim Swanson
Laura Rich is a co-founder of Recessionwire, which provides news, advice, perspective and humor about the recession and the recovery.
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