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NBC Upgrades Its Upfront
Looks like yesterday's announcement between NBC and Group M is just the beginning.
At an investor conference today, NBC President and Chief Executive Jeff Zucker said that his company expects to book about $4 billion in advance advertising commitments for the 2007-2008 season, up slightly from last year.
Zucker said that his company's last-place audience ratings were factored into the earnings. "We've already taken a big hit," he said. "It's already in those numbers and we believe there is only upside going forward."
For the full story, look here.
Laura Rich is a co-founder of Recessionwire, which provides news, advice, perspective and humor about the recession and the recovery.
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