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Knocked Up Star's New Baby
Photograph of Katherine Heigl by Kevin Winter/Getty Images
Knocked Up and Grey's Anatomy star Katherine Heigl is trying her hand as a fashion designer, of sorts.
Heigl signed a deal with Peaches Uniforms to become the first celebrity to endorse a line of apparel for healthcare professionals.
The Katherine Heigl Collection of medical scrubs and medical uniforms for women will debut this fall and revolves around four different looks meant to reflect Heigl's vibrant on-screen character Dr. Izzie Stevens of "Grey's Anatomy."
"I have tremendous respect for women in the healthcare industry," Heigl is quoted in today's press release. "I know that it is often a difficult and thankless job. I wanted to create a line of scrubs that would allow women to infuse some of their personality and style into their work apparel."
Her clothing line offers a break from the usual mint green scrubs and white coats. The four signature styles include "London" for an edgy metropolitan look, "Connecticut" for upscale style and blazer-inspired jackets, "Los Angeles" for "every hip-casual starlet," and "Seattle" for earthy colors and cargo pants.
Peaches Uniforms said the new line will be available nationwide in select stores or online and each item will be priced under $25.
Now women from the emergency room to dental offices to medical laboratories can express themselves in an array of colors and flattering cuts, and in fabric that's virtually stain proof, the manufacturer says.
The C.E.O. of the Dallas-based Peaches Uniforms, Barry Rothschild, calls Heigl a role model for women in the healthcare industry. "Katherine is taking this industry to a whole new level. In the past, the only licensed products for women in healthcare uniforms involved cartoon characters."
by Andrea Chalupa
Laura Rich is a co-founder of Recessionwire, which provides news, advice, perspective and humor about the recession and the recovery.
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