BizJournals Portfolio
Nov 01 2007 12:00am EDT

Shoe Fetish

Amidst the selloff today, Crocs lost more than one third of its value. I love my pair of Crocs. I love to cook and I know why Mario Batali favors them. They're great if you're standing for hours and if you spill anything on them, hell, hose 'em down. But when I heard Bill Maher make fun of them the other night, I thought this stock had to go down soon:

New Rule: Stop wearing plastic shoes. It was only a year ago when only preschoolers and mental patients wore these. But, now grownups all over America have gone "Croc" crazy. The latest step in our unending quest to dress as casually as humanly possible. "You know, I used to wear flip-flops, but they're a little dressy." "I want clothing I can hose down." Admit it, we're a nation of slobs who won't be happy until we can go to the mall in a diaper.

Hey but the stock is still up more than 100% this year and they are damn comfortable.


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