BizJournals Portfolio
Feb 09 2008 12:00am EDT

Weekend Fun: Crank Dat, Barney Kilgore!

Oh my, it finally happened -- the first real sign that Rupert Murdoch is dragging the Wall Street Journal into broader relevance.

That's right, the words "Soulja Boy" finally cracked into the WSJ. Today.

While there's probably no truth to rumors that Jimmy Cayne was doing the Soulja Boy dance at bridge tournaments in the Dirty Dirty more than a year ago, the mention comes more than six months and 18 references after it first appeared in the New York Times. (Not to mention after a mere 27 million hits on the instructional video posted on YouTube.)

Is it really a sign that News Corp and Rupert Murdoch are remaking the Journal?

Nah, of course not. It's actually just a classic WSJ business-trend piece, in which John Jurgensen points out that in these increasingly dark days in the music industry you need a dance to sell your song.

But, as with most "new trend" stories, hasn't that been the trend many times before?


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