BizJournals Portfolio
Aug 28 2007 12:00am EDT

Krispy Kreme: Cream-Puffs from Reuters, AP

Nice work by Marek Fuchs.

Jack Flack is often asked by journalist friends why some flacks write so much, uh, "fluff" into releases. As the Maven points out, it's because occasionally reporters are either rushed enough, desperate enough or lazy enough to actually run with it.


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