Nastia Liukin
Photo by Chris Trotman
Women's Gymnastics. Sponsors: Adidas, American Athletic, Longines, Sega, Visa, and others. Value: $100,000 to $500,000 per deal.
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Paul Hamm
Photo by Jed Jacobsohn
Men's Gymnastics. Sponsors: Adidas, Chevron, Listerine, Visa, and others. Value: $100,000 to $300,000 per deal.
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Shawn Johnson
Photo by Chris Trotman
Women's Gymnastics. Sponsors: Adidas, Elite Sportswear-GK, Longines, McDonald’s, Hy-Vee, Oroweat, Coca-Cola, and others. Value: $100,000 to $500,000 per deal.
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LeBron James
Photo by Al Bello
Men's Basketball. Sponsors: Coca-Cola, Microsoft, and others. James, whose contract with Nike is worth more than $90 million, and Yao Ming will appear together in a Coke commercial. Value: Several million dollars per deal.
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Michael Phelps
Photo by Getty Images
Men's Swimming. Sponsors: AT&T, Omega, PowerBar, Visa, Rosetta Stone (whose software Phelps will use to learn Mandarin this summer), and others. Value: $1 million to $4 million per deal.
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Yao Ming
Photo by Sun Lili
Men's Basketball. Sponsors: Apple, China Unicom, McDonald's, Tag Heuer, Visa, Yanjing, and others. Yao will promote Reebok's Yao Ming sneakers in China. Value: $1 million to $4 million per deal.
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