BizJournals Portfolio

Today's Lemonade Stand

Sep 05 2008

Back to: Sim C.E.O.

Benihana
Benihana screen
car rental game
Universal Rental Car
Everest
climber
rootbeer
chart root beer
1 of 12
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Business-simulation games have become so popular at B-schools that Harvard Business School's publishing group has begun producing them, even transforming its classic Benihana case study. Three have already been released, with three more to come. Here's a look at how some of them work.
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In the Benihana Operations Management simulation, students can change the restaurant layout, reduce dining time, and implement advertising and marketing campaigns to maximize profitability.
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One of Harvard Business Publishing's first games tries to simulate what it's like to run a car-rental agency.
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This simulation, called Universal Rental Car, challenges users to set pricing based on seasonality, type of customer, and competitive forces.
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In order to teach leadership and teamwork, Harvard Business Publishing developed a simulation of a group summit of Mount Everest.
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Each player in Everest takes on a specific role, and the group makes decisions about whether to move on to the next, higher camp based on health, weather, resources, and other factors.
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A new simulation due out this month will look at managing a complex supply chain to mass-produce root beer.
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In the Root Beer Game, the player's objective is to minimize total costs and to keep inventories low, but not too low, to avoid shortages and backlogs.

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