Photo by Najlah Feanny/Corbis
NBC Universal C.E.O. Jeff Zucker has often been accused of failing upward. His fans, though, point to some key successes as the reason for his meteoric rise.
Text by Joel Keller
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Today
Photo by Jacques M. Chenet/Corbis
Zucker presided over the Today show when it started its 11-year ratings winning streak. He shifted the show to the street-level Studio 1A set in 1994, sparking a wave of copycats.
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Super-Sized Sitcoms
Photo by Warner Bros. Television/Everett Collection
He pioneered the use of "super-sized" episodes, where an episode of Friends, Scrubs, or Will & Grace would bleed into the next timeslot.
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Web-Minded
Photo by Kim Kulish/Corbis
Over the last few years, he pushed NBC to expand its online presence on NBC.com, MSNBC.com, and elsewhere around the Web. As soon as Zucker became C.E.O., he began negotiating what would become video site Hulu.
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Channel Surfing
Photo by Chris Haston/NBC/Everett Collection
Zucker has been able to keep quality shows like The Office, 30 Rock, Heroes, Life, and Friday Night Lights by using unique deals and partnerships with cable channels and distributors.
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