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Olympic Endorsement Deals

May 12 2008

Back to: The Gold Rush for Endorsements

Nastia Liukin
Paul Hamm
Shawn Johnson
LeBron James
Michael Phelps
Yao Ming
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Nastia Liukin
Women's Gymnastics. Sponsors: Adidas, American Athletic, Longines, Sega, Visa, and others. Value: $100,000 to $500,000 per deal.
Paul Hamm
Men's Gymnastics. Sponsors: Adidas, Chevron, Listerine, Visa, and others. Value: $100,000 to $300,000 per deal.
Shawn Johnson
Women's Gymnastics. Sponsors: Adidas, Elite Sportswear-GK, Longines, McDonald’s, Hy-Vee, Oroweat, Coca-Cola, and others. Value: $100,000 to $500,000 per deal.
The Gold Rush for Endorsements
Men's Basketball. Sponsors: Coca-Cola, Microsoft, and others. James, whose contract with Nike is worth more than $90 million, and Yao Ming will appear together in a Coke commercial. Value: Several million dollars per deal.
Michael Phelps
Men's Swimming. Sponsors: AT&T, Omega, PowerBar, Visa, Rosetta Stone (whose software Phelps will use to learn Mandarin this summer), and others. Value: $1 million to $4 million per deal.
Yao Ming
Men's Basketball. Sponsors: Apple, China Unicom, McDonald's, Tag Heuer, Visa, Yanjing, and others. Yao will promote Reebok's Yao Ming sneakers in China. Value: $1 million to $4 million per deal.

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