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The Long Product March

Sep 17 2007

Back to: The Great Laptop Forward

logo laptop
Gamer PC
ET980 Mobile Phone
Lenovo 3000
Logo Laptop
Novocenter Home Computer
Lenovo Torch
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Logo Laptop
Never seen Lenovo’s Coca-Cola laptop or its very smart phone that can help you find your way home? Then you probably don’t live in China. Starting in early 2008, though, Lenovo will sell consumer products in the United States. The company hasn’t announced a lineup yet, but here’s a glimpse of some of its innovations that are available in China now—and may be coming soon to a Best Buy near you.
Gamer PC
Folks who devote hours to media-rich games like World of Warcraft need massive processor speed while playing but not while emailing. This PC has a dial that lets users save electricity by choosing one of three speeds: low for emailing or word processing, medium for Web surfing, and “turbo mode” for gaming. Price: $800 to $1,300
ET980 Mobile Phone
This has all the usual smart-phone bells, whistles, and ringtones, plus a 4-­megapixel camera, Windows (with 64 ­megabytes of RAM), and G.P.S. Price: $600 to $830
Lenovo 3000
The only Lenovo line available in the U.S. is sold as a business machine by a handful of retailers, including Office Depot and Best Buy. The ThinkPad Reserve Edition, $5,000 (above), comes bound in hand-stitched leather and offers “concierge service” for users who can’t figure out what this button does. Price: $400 to $1,500
Logo Laptop
Lenovo isn’t averse to gimmicks. Its Coca-Cola laptop, which was sold in 2006, bears the soft drink’s logo in dozens of languages and has a button that links a user to Coke’s website.
Novocenter Home Computer
Lenovo’s answer to Microsoft’s Media Center PCs, the Novocenter can serve up movies and HDTV, connect to the internet, store and play music, and function as a home-entertainment server. Price: $2,500
Lenovo Torch
Lenovo will make 2,008 laptops featuring the logo for the Beijing Olympics. Some will be auctioned off six months before the Games, with proceeds going to charity.