Joseph V. Tripodi

Overview

Joseph V. Tripodi is senior vice president and chief marketing officer of Allstate Insurance Company and a member of Allstate's senior management team. Tripodi is responsible for all marketing activities across the company including brand strategy, advertising, corporate identity, customer communications, promotions, sponsorships, direct marketing, Internet marketing, consumer insight and measurement and the Allstate Research and Planning Center. He was previously chief marketing officer for The Bank of New York. Prior to that he served as chief marketing officer for Seagram Spirits & Wine from 1999 to 2002. From 1989 to 1998, Tripodi was the executive vice president for global marketing for MasterCard International. He held positions of increasing responsibility for Mobil Oil from 1981 to 1988. Tripodi began his marketing career in 1977 working for IBM. He received his Masters of Science Degree in management from the London School of Economics in 1981 and his Bachelor of Arts degree in economics (with honors) from Harvard College in 1977. Tripodi is currently a member of the board (and past chairman) of the Association of National Advertisers.