New Grant Program Ignites Entrepreneurial Spirit in Women Offering Smart Solutions to Life's Challenges - Yahoo! and Former Star of "The Apprentice," Carolyn Kepcher, Choose Three Grant Recipients from 5,500 Applicants

SUNNYVALE, Calif., Apr 29, 2008 (BUSINESS WIRE) -- Yahoo! Inc. (NASDAQ:YHOO) today announced recipients of its "Seeds
for Success: Empowering Women Entrepreneurs" grant program, choosing
three unique, innovative business ideas from more than 5,500
proposals. The grant recipients were selected by Yahoo! and Carolyn
Kepcher, entrepreneur and former star of NBC's "The Apprentice." Each
grant package includes $20,000 in cash, $5,000 in web site consulting,
and web site hosting from Yahoo!. Additionally, Kepcher's new company,
fwm (www.findingwhatmatters.com), will provide free one-on-one
mentoring from leading business experts, including Kepcher; Bobbi
Brown, founder and CEO of Bobbi Brown Cosmetics; and Cathie Black,
president of Hearst Magazines and author of the bestselling book,
Basic Black: The Essential Guide to Getting Ahead at Work (and in
Life).

Of the thousands of grant applications submitted since the program
launched in March, many of the best business ideas focused on creative
solutions to real life issues and interests such as the environment,
the needs of children with disabilities, and lifestyle pursuits such
as home decorating. Grant recipients are:

-- Karla Duncan, Birmingham, Alabama: pediatric speech
pathologist and founder and president of Head2Toe
Publications, a developer of toys and educational materials
for special needs children;

-- Abby Port, Woodstock, Georgia: founder and CEO of Red Koala, a
maker of customizable art for home decor, initially focusing
on children's rooms and nurseries;

-- Dana Rubenstein, New York, New York: co-founder of Dapple,
which will produce earth-friendly and baby-safe cleaning
supplies for babies' hands, toys, and feeding equipment such
as bottles and sippy cups.

The three grant recipients will spend the next six months using
resources from Yahoo! and fwm to grow their businesses, ultimately
competing for a $10,000 bonus grant to be awarded in October. The
public is invited to follow their progress online at
http://seedsforsuccess.smallbusiness.yahoo.com, where updates and blog
entries by the women entrepreneurs and fwm mentors will provide
insight into the challenges, milestones, and successes that these new
businesses will experience.

The response to "Seeds for Success" underscores findings from a
new Harris Interactive survey about entrepreneurial aspirations. More
than half (57 percent) of women respondents said they have thought
about starting or have started their own business. When asked why they
would want to start their own business, "passion for what they do" was
selected as the top reason.

"We were thoroughly impressed by the response to the grant program
and the many innovative and passionate business ideas that were
submitted, especially those that demonstrated unique approaches to
using the Internet to accelerate business growth," said Susan Vobejda,
vice president of marketing, Yahoo! Small Business. "As the trusted
partner of choice for small businesses looking to launch or expand
online, Yahoo! is thrilled to help the women of Dapple, Head 2 Toe,
and Red Koala drive their businesses to new levels of success."

"We are excited about helping bring together a 'tailor-made' team
of mentors, drawing from the roster of experts that are lined up to
contribute to fwm, my new online community for career women, and
matching them to the specific needs of the women behind these
worthwhile business ideas," said Kepcher. "We are confident that this
partnership with Yahoo! will have a lasting and positive impact on
these women entrepreneurs and on the customers and communities they
will serve."

Business mentors arranged by fwm include Christina Blenk, CEO of
WomanOwned.com; Jeannette Peten, Founder and President of BiGAustin;
Peggy Klaus, Workplace Communication and Leadership Expert; Cathy
Greenberg, PhD., Speaker, Author, TV & Radio Personality; David
Vinjamuri, President, ThirdWay, Inc. Brand Trainers; Carol Frohlinger,
Esq., Co-Founder, Negotiating Women, Inc.; Lois Frankel, PhD.,
World-Renowned Business Coach; Nina Kaufman, Esq., Attorney
Specializing in Small Business/Entrepreneurial Issues; and Pamela
Dodd, PhD., Co-Author of The 25 Best Time Management Tools &
Techniques: How to Get More Done Without Driving Yourself Crazy.
Yahoo! Small Business web site consultant partners for the grant
recipients are: Scott Smigler, Principal and Founder, Exclusive
Concepts; Eric Yonge, President and Creative Director, EY Studios; and
Matt Ledford, President of Fast Pivot.

The "Seeds for Success" grant program follows the launch of Yahoo!
Small Business' new unlimited hosting service, which provides an
easy-to-use, affordable way to launch or expand a small business
online. More information is available at
http://smallbusiness.yahoo.com.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! is focused on
powering its communities of users, advertisers, publishers, and
developers by creating indispensable experiences built on trust.
Yahoo! is headquartered in Sunnyvale, California.

About fwm

fwm, which stands for finding what matters, is the first brand of
Carolyn & Co. Media, LLC, a multi-media company based in New York
and co-founded by high-profile businesswoman Carolyn Kepcher. Created
to be the single go-to source for working women, fwm will provide
answers on career & life balance through expert advice & shared
experiences. For more information, visit www.findingwhatmatters.com.

Survey Methodology

Harris Interactive(R) fielded the study on behalf of Yahoo! from
March 10-12, 2008 via its QuickQuery(SM) online omnibus service,
interviewing a nationwide sample of 3,426 U.S. adults aged 18 years
and older. Data were weighted using propensity score weighting to be
representative of the total U.S. adult population on the basis of
region, age within gender, education, household income,
race/ethnicity, and propensity to be online. Data were also weighted
using online weighting to be representative of the total U.S. adult
population on the basis of region, age within gender, education,
household income, race/ethnicity, and Internet usage. No estimates of
theoretical sampling error can be calculated; a full methodology is
available.

SOURCE: Yahoo! Inc.

Yahoo! Inc.
Jennie Dobies, 408-349-8452
jdobies@yahoo-inc.com
or
Fleishman-Hillard
Ed Bryson, 214-665-1328
ed.bryson@fleishman.com

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