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Xerox Joins IORG to Combat Information Overload

Experts gather to examine dimensions of the problem

NEW YORK, Jul 15, 2008 (BUSINESS WIRE) -- Building on decades of helping companies and people more easily
and quickly share information, Xerox Corporation (NYSE: XRX) has
signed on as a founding corporate member of the Information Overload
Research Group, which is dedicated to boosting workplace productivity
by fighting information overload. The announcement coincides with the
organization's inaugural conference here today.

Xerox joins Microsoft, Intel, IBM and other high tech leaders who
are committed to developing solutions to sort and categorize the flood
of electronic information that gushes every day from cell phones,
e-mail, instant messages and billions of printed pages worldwide.

According to Basex, a knowledge economy research firm, unnecessary
interruptions and the time required to return to a task cost the U.S.
economy $650 billion per year. This represents 28 percent of the
knowledge worker's day alongside productive content creation (25
percent), searching (15 percent), meetings (20 percent), and thought
and reflection (a mere 12 percent).

"IORG brings together industry practitioners, academic
researchers, and technology firms who seek solutions that will
increase the productivity and quality of life for knowledge workers in
real organizations," said Nathan Zeldes, president of IORG. "Xerox's
long heritage of research and understanding in how people interact
with information will help us get a handle on the problem of
information overload."

"About 70 years ago, Chester Carlson made his first xerographic
copy in small lab in Queens, N.Y., said Sophie Vandebroek, Xerox chief
technology officer and president of the Xerox Innovation Group. "In
many ways this seemingly simple invention revolutionized the way
people share information. From there, the opportunity to share and
gain knowledge has grown. Our role at Xerox has always been to make it
easier to get work done. Today that means helping to clear the path
between paper and digital content, cutting through the clutter with
color and personalization and making our smarter document technologies
and methodologies do more for less money and in less time. Information
availability continues to explode. We believe the benefit of Xerox's
heritage, innovation and insight can help make information relevant
again for businesses of any size, anywhere."

Founded this summer, IORG's mission is to build awareness of the
world's greatest challenge to productivity, conduct research, help
define best practices, contribute to the creation of solutions and
resources, offer guidance and facilitation and help make the business
case for fighting information overload.

The world's leading document management technology and services
enterprise, Xerox provides the document industry's broadest portfolio
of offerings. It includes digital printing and publishing systems as
well as services to help businesses develop online document archives,
analyze how employees can most efficiently share documents and
knowledge in the office, operate in-house print shops or mailrooms,
and build Web-based processes for personalizing direct mail, invoices,
brochures and more.

Note: For more information on Xerox, visit http://www.xerox.com or
http://www.xerox.com/news. For open commentary and industry
perspectives, visit http://www.xerox.com/blogs or
http://www.xerox.com/podcasts.

Xerox(R), the Xerox wordmark and the spherical connection symbol
are trademarks of Xerox Corporation in the United States and/or other
countries.

SOURCE: Xerox Corporation

Xerox Corporation
Mike Moeller, +1-203-849-2469
michael.moeller@xerox.com
or
Bill McKee, +1-585-423-4476
bill.mckee@xerox.com

Copyright Business Wire 2008


 



 
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