Aeroplan Music Store Members Can Now Redeem Miles For Music To Play On Any Device, At Any Time

VANCOUVER, British Columbia, Jun 09, 2008 (BUSINESS WIRE) -- Hip Digital Media and Aeroplan today announced plans to convert
all audio tracks at the Aeroplan Music Store into high quality MP3s.
For the first time on any commercial music download site in Canada,
content from all four major record labels: EMI, SONY BMG MUSIC
(CANADA), , Universal and Warner Music Canada will be available in a
DRM-Free (Digital Rights Management) format. The removal of the DRM is
a major milestone in the world of downloading because it frees users
from access control and licenses placed upon their music. This means
that Aeroplan Members will be able to play their favourite songs on
any device, at any time.

Launched in September 2007, Hip Digital Media created the Aeroplan
Music Store (www.aeroplanmusicstore.com) in partnership with Aeroplan
as a custom branded site for members to create accounts and download
music by redeeming Aeroplan Miles.

"This is a major milestone for Aeroplan, Hip Digital Media and
music consumers," said Peter Diemer, Executive Vice President,
Strategy and Development, Hip Digital Media. "Through Hip Digital's
proprietary music technology, Aeroplan will be leading the way by
announcing plans for their entire on-line music store to offer 100 per
cent MP3 tracks in the coming weeks."

Since its launch, the Aeroplan Music Store has hosted three
exclusive contests for members featuring world re-knowned artists like
Michael Buble, Bryan Adams and the Spice Girls. Most recently, Bryan
Adams worked with Aeroplan to create his own personal play list for
Aeroplan Members to download at the Aeroplan Music Store. The Bryan
Adams promotion included a contest with a chance to see him live at
his upcoming concert in Las Vegas and to meet him backstage.

"We are proud to be leading the industry in an area that our
members are showing increasing interest," said Nathalie Belanger,
General Manager, Rewards Management, Aeroplan. "Our miles for music
offering has been extremely popular with Aeroplan Members, in fact,
for many, downloading music from our site was their first foray into
one of the many specialty, merchandise, and experiential rewards that
we also offer. Now that we are making music even more accessible, we
expect more members will give it a try."

As part of Aeroplan's commitment to offer members new content, the
music platform will be used to deliver other forms of media in the
future, including books and video.

Hip Digital Media and Aeroplan have been recognized by two major
industry awards since the store's launch. The Aeroplan Music Store was
nominated for a Freddie Award in the Best Reward category. The
Aeroplan Music store was also a finalist for Ad:Tech's Best
Interactive Campaign, recognizing its excellence in interactive and
strategic marketing.

About Hip Digital

Hip Digital Media is the leading consumer experience network. Hip
Digital offers innovative customer experiences and digital campaigns
for Fortune 500 brands. Hip Digital Media brings together communities,
music, brands and consumers through custom built technology, including
(PACE(TM)), its Content Management System, which allows for turnkey
creation of powerful online consumer experiences. For more information
please visit: www.hipdigitalmedia.com.

About Aeroplan

Aeroplan Limited Partnership, a wholly-owned subsidiary of
Aeroplan Income Fund, is dedicated to developing and executing
programs designed to engage the loyalty of its prestigious membership.
Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150
brands in the financial, retail, and travel sectors.

In 2007 alone, approximately 2 million rewards were issued to
members - an average of 5,500 per day, or one reward every 16 seconds.
Over 1.5 million round-trip flights were issued in 2007. Members can
redeem miles for Aeroplan's industry-leading ClassicFlight Rewards,
ClassicPlus Flight Rewards, and global Star Alliance Flight Rewards,
which offer travel to approximately 965 destinations worldwide. More
than 400,000 non-flight rewards were issued in 2007. Members have
access to 600 exciting specialty, merchandise, and experiential
rewards, as well as hotel and car rental rewards. For more information
about Aeroplan please visit www.aeroplan.com.

SOURCE: Hip Digital Media

Hip Digital Media
Axis PR
Sarah Miller, 310-276-2220
smiller@axismarketingpr.com
or
Aeroplan
JoAnne Hayes, 416-352-3706
joanne.hayes@aeroplan.com

Copyright Business Wire 2008