Joining the New Season as Host is Latin Hip-Hop Artist Omar Cruz

NEW YORK, Oct 15, 2008 /PRNewswire via COMTEX News Network/ -- MTV Tr3s hit car culture series
"Pimpeando" is back with a new season and a fresh dose of street cred from its
new host, Los Angeles native and B.Y.I. / Interscope recording artist, Omar
Cruz. Premiering October 20th, 2008 at 4PM and 9PM ET/PT, the 8 one-hour
episodes provide a Latin perspective on car culture. From 26" wheels to
lowrider bicycles, race cars and the latest car gadgets, this season of, this
season of "Pimpeando" gives viewers a lesson in finding the hottest rims,
takes a glimpse into the world of car clubs, shares what girls really think
about cars and gives fans a taste of what is feels like to ride in the hottest
extreme sports cars in desert dirt racing and drifting. Highlighted with
professionals, experts and car lovers, Rollerz Only Founder and CEO, Troy
Staehler; IndiCar Series racer, Milka Duno; and Drifting Professional Driver,
Chris Forsberg are just a few of the special guests set to make appearances
this season.

"The new season of 'Pimpeando' gives viewers even more of one of their
favorite MTV Tr3s shows," says Lily Neumeyer, Vice President of Programming
and Production, MTV Tr3s. "As we give our viewers a deeper connection to West
Coast car culture, we're thrilled to have Omar Cruz leading the way. As an LA
Native and car enthusiast, he brings a fresh look at the dynamics behind
what's hot and what's not."

MTV Tr3s is also giving fans 24/7 access to "Pimpeando." Starting October
20th, users can log onto http://www.pimpeando.mtvtr3s.com to answer questions
on car topics, such as rims, low-riding, car clubs, and best rides in a car
culture quiz to determine their true "car expert" status. Viewers can also
head to the site to catch sneak peeks day of show and full episodes a week
after it airs, as well as see bonus footage, exclusive interviews and check
out photos from each episode, the cast and special guests. Also, fans on the
go can catch full episodes on all wireless carrier partners and online through
syndication partners.

Born to a Colombian father and a Mexican mother, Cruz grew up listening to
the sounds of his parents' homelands, but at age 10 he discovered the street
cadences of N.W.A., Big Daddy Kane, Rakim and the Beastie Boys. While in high
school, Cruz started rapping, and after a fate encounter with industry
impresario Luis "LuLu" Torres, he began honing his craft and recording. After
a couple of years of selling his CDs in LA, he began making a name for himself
on the streets of L.A. as an MC and artist. Already signed to B.Y.I.,
opportunity came knocking after the 2005 release of his mix tape, City of
Gods, where Cruz's lyrical style and content caught the attention of industry
executives, and in 2006 he signed a joint contract with B.Y.I. and Interscope
and Geffen. Look for Omar Cruz's debut album 'Sign Of The Cruz' to be in
stores early 2009. The video for his first single 'To The Top' which features
Latin R&B sensation Frankie J was recently shot in Los Angeles and directed by
Wilmer Valderrama (That 70's Show).

"I have the streets of Los Angeles on lock...now Pimpeando has given me
the opportunity to connect with the audience that I truly make music for, on a
bigger scale," said Omar Cruz. "It doesn't matter where your from, if u love
cars, good music, and rep the culture, you're gonna love the new season of
Pimpeando. WESTSIDE 4 LIFE!"

Lily Neumeyer is executive producer. Sebastian Portillo is supervising
producer. Sara Morrow is the executive in charge of production.

About MTV Tr3s

MTV Tr3s (http://www.mtvTr3s.com) is in 6.4 million Hispanic TV households
and 34 million total TV households, making it the most-widely distributed TV
network dedicated to superserving today's bicultural Latino youth. MTV Tr3s
programming is rooted in the fusion of American and Latino music, cultures,
lifestyles and languages. Music programming is at the core of MTV Tr3s and the
channel features hitmakers, emerging artists and new sounds that resonate with
young U.S. Latinos. In addition to music programming, the MTV Tr3s
programming slate also features lifestyle series, news, documentaries and
other long-form programs that celebrate US Latino hybrid identity and culture.

SOURCE MTV

http://www.mtv.com

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