Dove goes behind-the-scenes of The Women to create a short film, The Women Behind 'The Women'

ENGLEWOOD CLIFFS, N.J., Sept 03, 2008 /PRNewswire via COMTEX News Network/ -- From high school to
Hollywood, women have the opportunity to empower one another. Keeping with
the brand's mission to foster positive self-esteem in all young women Dove(R),
the global beauty brand, has partnered with The Women, to inspire and educate
them about a wider definition of beauty. In addition to The Women, Dove
partnered with director Diane English to create The Women Behind "The Women,"
a short film that shows the importance of women empowering one another to be
their best, both on the screen and behind-the-scenes. Picturehouse will
release The Women in movie theaters nationwide on September 12, 2008.

On Screen: The Women

Written and directed by Diane English, this remake of the 1939 classic
film is a witty and emotional look at all things female, including loyalties,
betrayals, careers, families and most of all, friendships. Preserving the same
sharp wit and outrageousness of the original, English adapts her version of
the story to more deeply focus the story line on the powerful friendships
between the characters and the humorous but true-to-life support they lend to
one another. The Women features an ensemble of distinguished actresses,
including Meg Ryan, Annette Bening, Eva Mendes, Debra Messing, Jada Pinkett
Smith, Cloris Leachman, Bette Midler and Candice Bergen, who have come
together to redefine real beauty and real success for a new generation of
women.

"Seventy percent of women say that having a close circle of friends is
important to making a woman feel beautiful(1)," said Kathy O'Brien, Dove
Marketing Director. "This film reminds us that our circle of friends is an
influential and important factor shaping our views of beauty and success. Our
partnership with The Women creates a new and compelling way of reaching real
women and girls, to understand and address the challenges that they face
today."

Behind-the-Scenes: The Women Behind "The Women"

The ongoing partnership with The Women allowed Dove to go
behind-the-scenes of the film to develop exclusive content, including a short
film titled The Women Behind "The Women." Directed by Diane English, the short
film follows a 16-year-old Minnesota teen named Cammy Nelson as she interviews
the director, producer, crew members and female cast, including Meg Ryan,
Annette Bening, Debra Messing and Jada Pinkett Smith, in search of the
definition of real beauty. English gives real women an inside look at the
production of a major Hollywood film and encourages Cammy to share her views
on beauty, Hollywood and the power of female friendships, based on her
experience on set. The Women Behind "The Women," and additional content,
including behind-the-scenes photos and weekly diary entries written by
director Diane English and teen journalist Cammy Nelson are available
exclusively at www.dove.com/TheWomen.

About Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty is a global effort that is intended to
serve as a starting point for societal change and act as a catalyst for
widening the definition and discussion of beauty. The campaign was created in
2004 after the brand commissioned a global study that found that only two
percent of women around the world describe themselves as beautiful. Employing
various communication vehicles - advertising, a Web site, billboards, events
and a Self-Esteem Fund - the campaign invites women to join in the discussion
about beauty and share their views of it with women around the world. Women's
response to the campaign has been overwhelmingly positive; nearly 4 million
visitors have joined the conversation at www.campaignforrealbeauty.com.

About Unilever

Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies, aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care. Each day, around the world, consumers
make 160 million decisions to purchase Unilever products. The company has a
portfolio of brands that make people feel good, look good and get more out of
life.

In the United States these brands include recognized names such as: Axe,
"all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips,
Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding
brand names are registered trademarks of the Unilever Group of Companies.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 13,000 people in
more than 60 office and manufacturing sites in 24 states and Puerto Rico -
generating nearly $10 billion in sales in 2006. For more information, visit
www.unileverusa.com.

About The Women

For more information about The Women please visit www.TheWomenTheMovie.com
or contact:

    Nina Baron/Picturehouse
    203.303.1734
    nina.baron@picturehouse.com


    Contact:
    Alison Dunning/Edelman
    212-704-4452
    alison.dunning@edelman.com

    Stacie Bright/Unilever
    203-625-1130
    stacie.bright@unilever.com

(1) Beyond Stereotypes: Rebuilding the Foundation of Beauty Beliefs, A
Global Report, 2005

SOURCE Dove

http://www.TheWomenTheMovie.com

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