Legendary General Manager Billy Beane guides gamers to create, manage and lead an MLB Team to the World Series(TM)

NEW YORK, Oct 09, 2008 (BUSINESS WIRE) -- 2K Sports, the sports publishing label of Take-Two Interactive Software,
Inc. (NASDAQ: TTWO), today announced that MLB Front Office Manager,
the next step in competitive fandom for baseball enthusiasts, will be
available for the Xbox 360(R) video game and
entertainment system from Microsoft, the PLAYSTATION(R)3
computer entertainment system and Windows PC this winter. According to
Nielsen Media Research, over 3.5 million users signed on to fantasy
baseball sites in 2007 and MLB Front Office Manager brings
this popular American pastime to console while enhancing the fantasy
baseball experience on PC.

MLB Front Office Manager lets gamers do everything a
real-life baseball GM can do to develop a team from Spring Training(TM)
through a full MLB season, into the playoffs and the World Series. Using
Major League teams and players, gamers will create their own fictional
baseball universe and build their reputation into elite status. Gamers
can replace aging veterans with rookies, scout the Minor Leagues, make
blockbuster trades, and even participate in bidding wars for posted
players from Japan as they make their way to the Hall of Fame.

"If you have ever dreamed of running your team
or thought you could do a much better job than the actual general
managers out there then you'll love MLB
Front Office Manager," said Greg
Thomas, senior vice president of sports development at 2K. "Baseball
fanatics can now be in the general manager's
chair and see what it's like to really try to
build a World Series winning team."

A true baseball general manager also acts as a mentor in MLB Front
Office Manager. Legendary Oakland Athletics'
GM Billy Beane will offer advice, encouragement and guidance as gamers
steer a team through the intense competition that is Major League
Baseball. Billy Beane is considered one of the most talented GM's
in baseball today and has turned the Athletics into a consistent
postseason contender since being named GM in 1997. Now, in MLB
Front Office Manager, he passes that knowledge on to gamers.

"From negotiating trades to scouting new
talent, MLB Front Office Manager has all the complexity
and realism I could hope for in a game that is simulating what it means
to be a Major League Baseball manager," said
Oakland Athletics' General Manager Billy
Beane. "I'm
excited to be a part of a game that gives people a real world experience
at what it's like to be in my shoes and take
on the responsibility of building a Major League Baseball team."

MLB Front Office Manager offers two distinct game modes.
Become the GM in Career Mode, and manage a team through a 30 year
career that will hopefully lead to the Hall of Fame. As the gamer's
knowledge and skill progresses over time, gamers will gain points to
improve various areas and help the team win games as a result. With Online
Fantasy Mode, create an online head-to-head management experience.
With up to 30 Managers in the league, gamers can compete against friends
to see who has what it takes to be the best.

MLB Front Office Manager, developed by Blue Castle Games
and published by 2K Sports, is not yet rated by the ESRB and will be
available for Xbox 360, Windows PC, and PLAYSTATION 3 system this
winter. For more information, please visit www.2ksports.com.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is
a global developer, marketer, distributor and publisher of interactive
entertainment software games for the PC, PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems, PSP(R) (PlayStation(R)Portable)
system, Xbox 360 and Xbox video game and entertainment systems from
Microsoft, Wii, Nintendo DS, Nintendo GameCube(TM)
and Game Boy(R) Advance. The Company publishes
and develops products through its wholly owned labels Rockstar Games, 2K
Games, 2K Sports and 2K Play, and distributes software, hardware and
accessories in North America through its Jack of All Games subsidiary.
Take-Two's common stock is publicly traded on
NASDAQ under the symbol TTWO. For more corporate and product information
please visit our website at www.take2games.com.

Major League Baseball trademarks and copyrights are used with permission
of Major League Baseball Properties, Inc. Visit the official Major
League Baseball website at MLB.com (C)
MLBPA-Official Licensee, Major League Baseball Players Association.
Visit www.MLBPLAYERS.com,
the Players Choice on the web.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks
of the Microsoft group of companies and are used under license from
Microsoft.

"PlayStation", "PLAYSTATION"
and "PS" Family
logo are registered trademarks of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their
respective holders.

Important Legal Information

This press release may contain forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. The statements contained herein which
are not historical facts are considered forward-looking statements under
federal securities laws. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made by and
information currently available to them. The Company undertakes no
obligation to update any forward-looking statement, whether as a result
of new information, future events or otherwise. Actual results may vary
significantly from these forward-looking statements based on a variety
of factors. These risks and uncertainties include the matters relating
to the Special Committee's investigation of the Company's stock option
grants and the restatement of our consolidated financial statements. The
investigation and conclusions of the Special Committee may result in
claims and proceedings relating to such matters, including previously
disclosed stockholder and derivative litigation and actions by the
Securities and Exchange Commission and/or other governmental agencies
and negative tax or other implications for the Company resulting from
any accounting adjustments or other factors. In addition, further risks
and uncertainties associated with the Company's
recently concluded process to evaluate its strategic alternatives
include the risk that the future trading price of our common stock is
likely to be volatile and could be subject to wide price fluctuations;
and the risk that stockholder litigation in connection with the Company's
process to evaluate its strategic alternatives (including stockholder
litigation relating to Electronic Arts Inc.'s tender offer to acquire
the Company's outstanding shares that expired on August 18, 2008) or
otherwise, may result in significant costs of defense, indemnification
and liability. Other important factors are described in the Company's
Annual Report on Form 10-K for the fiscal year ended October 31, 2007,
in the section entitled "Risk Factors," as updated in the Company's
Quarterly Report on Form 10-Q for the fiscal quarter ended July 31,
2008, in the section entitled "Risk Factors," and can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. This
communication does not constitute an offer to sell or invitation to
purchase any securities or the solicitation of an offer to buy any
securities.

SOURCE: Take-Two Interactive Software, Inc.

2K Sports 
Keith Mutzman, 415-507-7675 
keith.mutzman@2kgames.com 
or 
Take-Two Interactive Software, Inc. 
Corporate Press/Investor Relations: 
Meg Maise, 646-536-2932 
meg.maise@take2games.com

Copyright Business Wire 2008