Kevin Garnett Heralds the Return of the Highly Acclaimed NBA 2K Franchise

NEW YORK, Oct 07, 2008 (BUSINESS WIRE) -- 2K Sports, the sports publishing label of Take-Two Interactive Software,
Inc. (NASDAQ: TTWO), announced today that the highly anticipated
basketball title, NBA(R) 2K9, is
now available in retail stores for the Xbox 360(R)
video game and entertainment system from Microsoft, and PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems. NBA 2K9 provides unmatched attention to detail
this season with even more signature style animations, deeper franchise
mode, adaptive AI for smarter gameplay, and innovative online features
including Team Up for true online 5-on-5 matches, and Living
Rosters for the most up-to-date player ratings and tendencies to
bring the game to life like never before.

"Without question, NBA 2K9 is the most complete and
realistic basketball simulation experience we have delivered to date,"
said Greg Thomas, senior vice president of sports development at 2K. "Not
only did we perfect all the Signature Styles for each individual
player and greatly enhance our broadcast presentation with 2K-HD,
more importantly, the Adaptive AI plays an incredibly smarter
basketball game this year than ever before, The Association 2.0
will be the most robust and accessible franchise mode of any sports
title available, and our new and innovative online features with Team
Up and Living Rosters will forever change the way basketball
video games are played. It does not get any more real this season than
with NBA 2K9."

NBA 2K9, the latest edition of NBA 2K and the #1 selling
current gen basketball video game* that has also been the #1 rated NBA
simulation for seven years in a row**, is back for its 10th season. NBA
2K9 is the premier basketball game for serious players, and will
deliver the most realistic and feature-rich simulation experience ever
available in the NBA 2K franchise -- from
gameplay and graphics to presentation and online features. If it happens
during the regular NBA season, it will happen in NBA 2K9.

Fans can also now register online for The Other Season, a unique
onlinefantasy league whereroles are reversed and NBA
2K9 gamers get to play for real life NBA superstars whoare
participating asThe Other Season fantasy team owners.
Online gamers playing exclusively on Xbox LIVE(R)
online entertainment network and PlayStation(R)Network
will have the exciting opportunity to be drafted onto one of the NBA
superstars' NBA 2K9 fantasy
teams. For more information on The Other Season and
official rules, please visit www.theotherseason.com.

NBA 2K9 is rated E for Everyone by the ESRB and now
available for Xbox 360, and the PLAYSTATION 3 and PlayStation 2 systems.
A Windows PC version will be available on October 21. For more
information about NBA 2K9, please visit www.2ksports.com/games/nba2k9.

* According to NPD Funworld estimates of U.S. retail video game sales of
Xbox 360 and PLAYSTATION 3 NBA titles for the period from September 2007
to August 2008.

** The NBA 2K series developed by Visual Concepts outranked competitors
based on GameRankings.com average scores of 2001-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
global developer, marketer, distributor and publisher of interactive
entertainment software games for the PC, PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems, PSP(R) (PlayStation(R)Portable)
system, Xbox 360(R) and Xbox(R)
video game and entertainment systems from Microsoft, Wii(TM),
Nintendo GameCube(TM), Nintendo DS(TM)
and Game Boy(R) Advance. The Company publishes
and develops products through its wholly owned labels Rockstar Games, 2K
Games, 2K Sports and 2K Play; and distributes software, hardware and
accessories in North America through its Jack of All Games subsidiary.
Take-Two's common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks
of the Microsoft group of companies and are used under license from
Microsoft.

"PlayStation", "PLAYSTATION"
and "PS" Family
logo are registered trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the prior
written consent of NBA Properties, Inc. (C)
2008 NBA Properties, Inc. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their
respective holders.

Important Legal Information

This press release may contain forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended. The statements contained herein which
are not historical facts are considered forward-looking statements under
federal securities laws. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made by and
information currently available to them. The Company undertakes no
obligation to update any forward-looking statement, whether as a result
of new information, future events or otherwise. Actual results may vary
significantly from these forward-looking statements based on a variety
of factors. These risks and uncertainties include the matters relating
to the Special Committee's investigation of the Company's stock option
grants and the restatement of our consolidated financial statements. The
investigation and conclusions of the Special Committee may result in
claims and proceedings relating to such matters, including previously
disclosed stockholder and derivative litigation and actions by the
Securities and Exchange Commission and/or other governmental agencies
and negative tax or other implications for the Company resulting from
any accounting adjustments or other factors. In addition, further risks
and uncertainties associated with the Company's
recently concluded process to evaluate its strategic alternatives
include the risk that the future trading price of our common stock is
likely to be volatile and could be subject to wide price fluctuations;
and the risk that stockholder litigation in connection with the Company's
process to evaluate its strategic alternatives (including stockholder
litigation relating to Electronic Arts Inc.'stender offer to acquire
the Company's outstanding shares that expired on August 18, 2008) or
otherwise, may result in significant costs of defense, indemnification
and liability. Other important factors are described in the Company's
Annual Report on Form 10-K for the fiscal year ended October 31, 2007,
in the section entitled "Risk Factors," as updated in the Company's
Quarterly Report on Form 10-Q for the fiscal quarter ended July 31,
2008, in the section entitled "Risk Factors," and can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. This
communication does not constitute an offer to sell or invitation to
purchase any securities or the solicitation of an offer to buy any
securities.

SOURCE: 2K Sports

2K Sports 
Bryan Lam, 415-507-7677 
bryan.lam@2ksports.com 
or 
Take-Two Interactive Software, Inc. 
Meg Maise, 646-536-2932 
meg.maise@take2games.com 
or 
Access Communications for 2K Sports 
Chase, 415-844-6289 
chase@accesspr.com

Copyright Business Wire 2008