The Cool Kids, Beastie Boys, The Pharcyde, N.E.R.D, Brand New Heavies, and DJ UNK headline NBA 2K9's eclectic mix of artists

NEW YORK, Oct 06, 2008 (BUSINESS WIRE) -- 2K Sports, the sports publishing label of Take-Two Interactive Software,
Inc. (NASDAQ: TTWO), announced today details regarding the music
soundtrack for NBA 2K9, this season's
highly anticipated basketball title. Known for
consistently tapping the freshest and most relevant artists for the NBA
2K franchise, this year's soundtrack continues
the tradition with an eclectic mix of artists. Standouts include N.E.R.D,
Santogold, Gnarls Barkley, The Pharcyde, and Beastie Boys with
an exclusive track by DJ UNK, along with an original recording by The
Cool Kids titled "2K Pennies."
Beyond the soundtrack, 2K Sports continues to embrace its artists in a
myriad of ways, including in-game characters, national tours, music
videos, gameplay trailers, radio promotions, mix tapes, community
promotions, music downloads and digital sales.

"Every year our NBA 2K soundtrack features music innovators that push
boundaries in the same way our franchise does," said Tim Rosa, director
of brand and lifestyle marketing at 2K Sports. "With
NBA 2K9 we're continuing the
tradition with The Cool Kids representing our deepest music
integration. They will appear in the game's
NBA Blacktop streetball mode, will perform on the 2K Sports Bounce Tour,
and they recorded an original song which we're
giving away for free on the 2K Sports website."

"Video games are an important part of culture
and our lifestyle. For years we've been
playing games, but have never been inspired by the songs in them,"
said Chuck Inglish and Mikey Rocks of The Cool Kids. "When
2K Sports presented us with an opportunity to create an original song
for NBA 2K9, we knew we had to create a song that embodied
the sport of basketball. We had to make kids everywhere appreciate the
song as much as thegame."

Along with special The Cool Kids integration, NBA 2K9
will include in-game character likenesses of other past and present 2K
music artists including ?uestlove (from The Roots), DJ
Steve Aoki, Aceyalone, the legendary Bobbito Garcia, and Phife
Dawg (from A Tribe Called Quest). Fans can now listen
to and purchase individual songs from the NBA 2K9
soundtrack through the new 2K Beats channel at www.2ksports.com/beats/games/nba2k9.

Below is the full list of tracks in NBA 2K9 (exclusives
are denoted with **):

Beastie Boys -- Root Down
Blackwizard -- Dem Nah Ready fe We
Blockhead -- Duke Of Hazzard
Bloody Beetroots -- Mac Mac
Dangerdoom -- Sofa King
Dawn Penn -- You Don't Love Me
(Extended Mix)
DJ Rasta Root -- RootZilla Beez
DJ UNK -- In Yo Face **
Gnarls Barkley -- Going On
Jamalski -- That Undaground (Remix)
Mochipet -- Sharpdrest
Mommy and Daddy -- Pretty Loser
Money Mark -- Silly Putty
N.E.R.D. -- Spaz
Nickodemus -- Funky In The Middle
Santogold feat. Switch & Freq Nasty --
Creator
Skeewiff -- Light the Fuse
Spank Rock & Benny Blanco -- Loose (inst.)
The Brand New Heavies -- Jump 'N'
Move
The Cool Kids -- 2K Pennies **
The Heavy -- Coleen
The Limp Twins -- Moving Closer to The Sofa
The Meters -- Cissy Strut
The Pharcyde -- Passing Me By
Ursula 1000 -- Step Back (Deekline & Ed Solo Remix)

NBA 2K9 is the latest edition of NBA 2K, the #1 selling
next gen basketball video game* that has also been the #1 rated NBA
simulation for seven years in a row**, is back for its 10th season. NBA
2K9 is the premier basketball game for serious players, and will
deliver the most realistic and feature-rich simulation experience ever
available in the NBA 2K franchise -- from
gameplay and graphics to presentation and online features. NBA 2K9
is rated E for Everyone by the ESRB and will be available on October 7
for Xbox 360(R) video game and entertainment
system from Microsoft, and the PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems and on October 21 for Windows PC. For more information about NBA
2K9, please visit http://www.2ksports.com/games/nba2k9.

* According to NPD Funworld estimates of U.S. retail video game sales of
Xbox 360 and PLAYSTATION 3 NBA titles for the period from September 2007
to August 2008.

** The NBA 2K series developed by Visual Concepts outranked competitors
based on GameRankings.com average scores of 2001-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
global developer, marketer, distributor and publisher of interactive
entertainment software games for the PC, PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems, PSP(R) (PlayStation(R)Portable)
system, Xbox 360(R) and Xbox(R)
video game and entertainment systems from Microsoft, Wii(TM),
Nintendo GameCube(TM), Nintendo DS(TM)
and Game Boy(R) Advance. The Company publishes
and develops products through its wholly owned labels Rockstar Games, 2K
Games, 2K Sports and 2K Play; and distributes software, hardware and
accessories in North America through its Jack of All Games subsidiary.
Take-Two's common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks
of the Microsoft group of companies and are used under license from
Microsoft.

"PlayStation", "PLAYSTATION" and "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the prior
written consent of NBA Properties, Inc. (C)
2008 NBA Properties, Inc. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their
respective holders.

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and liability. Other important factors are described in the Company's
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in the section entitled "Risk Factors," as updated in the Company's
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SOURCE: 2K Sports

2K Sports 
Bryan Lam, 415-507-7677 
bryan.lam@2ksports.com 
or 
Take-Two Interactive Software, Inc. 
Meg Maise, 646-536-2932 
meg.maise@take2games.com 
or 
Access Communications for 2K Sports 
Chase, 415-844-6289 
chase@accesspr.com

Copyright Business Wire 2008