2K Sports creates a fantasy league where NBA superstars are the owners and gamers are the stars

NEW YORK, Oct 02, 2008 (BUSINESS WIRE) -- 2K Sports, the sports publishing label of Take-Two Interactive Software,
Inc. (NASDAQ: TTWO), today announced details for The Other Season,
a freshly unique online fantasy league for the highly anticipated
basketball title NBA 2K9. With a new twist on the fantasy
sports phenomenon, eight real life NBA superstars have signed up to
participate as team owners, while online gamers playing exclusively on
Xbox LIVE(R) online
entertainment network and PlayStation(R)Network
will have the exciting opportunity to be drafted onto one of the NBA
superstars' NBA 2K9 fantasy team.

"The Other Season is an amazing
opportunity for fans to be on the virtual team of their favorite NBA
player," said Greg Thomas, senior vice
president of sports development at 2K. "We can't
wait to see how these teams match up against each other throughout the
season."

NBA 2K9 cover athlete Kevin Garnett (Boston
Celtics) will be one of the many fantasy team owners for The Other
Season, along with the other popular NBA superstars Andre Iguodala
(Philadelphia 76ers), Carlos Boozer (Utah Jazz), Chauncey
Billups (Detroit Pistons), Steve Nash (Phoenix Suns), Greg
Oden (Portland Trailer Blazers), Derrick Rose (Chicago
Bulls), and Monta Ellis (Golden State Warriors). 2K Sports will
make a contribution of $10,000 to the charity of choice of the NBA
player whose fantasy team wins The Other Season championship.

The teams and owners in The Other Season, along with the
charities they are competing for, are:

--    Kevin Garnett: The OBF Soldiers. Brothers in Arms.
      Monsters in the paint.
      Charity: Komplete Academy (www.kompleteacademy.com)
--    Andre Iguodala: The Iguo-Dollaz. Intensity and
      versatility you can bank on.
      Charity: Andre Iguodala Youth Foundation (http://www.iguodala9.com/youth.html)
--    Carlos Boozer: The Boo-Yaz. Made for the highlight reel.
      Charity: Boozer's Buddies (www.boozersbuddiesfoundation.org)
--    Chauncey Billups: Smooth's Squad. No buzzer left
      unbeaten.
      Charity: Porter-Billups Leadership Academy (www.porter-billups.org)
--    Steve Nash: The Nash Potatoes. An MVP staple that always
      delivers.
      Charity: The Steve Nash Foundation (www.stevenash.org)
--    Greg Oden: Oden's Hammers. Everyone else is just a nail.
      Charity: Oregon Mentors (www.oregonmentors.org)
--    Derrick Rose: The Great Poohdinis. Now you see us, now
      you don't.
      Charity: Children First Fund (http://www.2ksports.com/childrenfirstfund)
--    Monta Ellis: The Mississippi Warriors. River speed meets
      delta force.
      Charity: The United Negro College Fund (www.uncf.org)

Fans can now sign-up online to receive registration information for the NBA
2K9 fantasy league draft through www.theotherseason.com,
and while every player who registers and participates will be drafted,
fans can make their own pitch for why they should be drafted to a
specific team by describing their strengths and weaknesses, platform
they play on, gamertag, and they can even upload personal images and
videos. The Other Season fantasy league website will also offer
exclusive video content and news updates from each NBA superstar and his
individual fantasy team, track how well each fantasy team is performing,
and provide dedicated fans with a community message board to chat about
the latest happenings. The official fantasy draft will be posted at
12:01 a.m. EDT on October 28.

Individual player statistics and overall fantasy team rankings will be
tracked through online play. A real-time leaderboard will also be
available on The Other Season website to showcase the top ranked
players in the league. After a team owner drafts a player, he will send
a message to congratulate the player on helping his team's
standings in the league, though for players who are not active in the
league for over a month, they will also be in jeopardy of being cut from
the team.

Scoring in The Other Season will be based on overall statistical
performance in ranked online one-on-one game play. A player's
overall score is his Fantasy Points Score (FPS). Points are awarded as
follows:

  --    Point:       +1
  --    Rebound:     +1
  --    Assist:      +1
  --    Steal:       +2
  --    Block:       +2
  --    Turnover:    -2
  --    Foul:        -1

A player's individual FPS is calculated by
the total of all fantasy points scored in all ranked online one-on-one
games, divided by the total minutes played in ranked online one-on-one
games. Team scores are based on the average of all team members'
FPS.

The Other Season is a real league with real results and
incentivizes the best virtual athletes in NBA 2K9 to
practice their game and be rewarded like never before. For more
information on The Other Season and official rules, please visit www.theotherseason.com.

NBA 2K9 is the latest edition of NBA 2K, the series that
has been the #1 rated NBA simulation for seven years in a row* and is
back for its 10th season. NBA 2K9
is the premier basketball game for serious players, and will deliver the
most realistic and feature-rich simulation experience ever available in
the NBA 2K franchise -- from gameplay and
graphics to presentation and online features. NBA 2K9 is
rated E for Everyone by the ESRB and will be available on October 7 for
the Xbox 360(R) video game and entertainment
system from Microsoft, and the PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems. For more information about NBA 2K9, please visit http://www.2ksports.com/games/nba2k9.

* The NBA 2K series developed by Visual Concepts outranked competitors
based on GameRankings.com average scores of 2001-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
global developer, marketer, distributor and publisher of interactive
entertainment software games for the PC, PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment
systems, PSP(R) (PlayStation(R)Portable)
system, Xbox 360(R) and Xbox(R)
video game, and entertainment systems from Microsoft, Wii(TM),
Nintendo GameCube(TM), Nintendo DS(TM)
and Game Boy(R) Advance. The Company publishes
and develops products through its wholly owned labels Rockstar Games, 2K
Games, 2K Sports and 2K Play; and distributes software, hardware and
accessories in North America through its Jack of All Games subsidiary.
Take-Two's common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at www.take2games.com.

Microsoft, Xbox, Xbox LIVE and the Xbox logos are trademarks of the
Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION"
and "PS" Family
logo are registered trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual properties of NBA Properties, Inc. and the respective NBA
member teams and may not be used, in whole or in part, without the prior
written consent of NBA Properties, Inc. (C)
2008 NBA Properties, Inc. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their
respective holders.

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SOURCE: 2K Sports

2K Sports 
Bryan Lam, 415-507-7677 
bryan.lam@2ksports.com 
or 
Access Communications for 2K Sports 
Chase, 415-844-6289 
chase@accesspr.com 
or 
Take-Two Interactive Software, Inc. 
Meg Maise, 646-536-2932 
meg.maise@take2games.com

Copyright Business Wire 2008