Unique Customer Meet Expected to Draw Hundreds of Scion Vehicles to Tennessee, May 16-17

BRISTOL, Tenn., May 9, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Hundreds of Scion owners,
from a variety of states, are expected to converge on Bristol Motor Speedway
and Dragway, May 16-17, as part of the automotive manufacturer's Scion Exposed
'08 tour.

Typically held in locations in the Southeastern and Midwestern United
States, Scion Exposed (TM) provides Scion owners a unique opportunity to
gather and meet other passionate owners, while enjoying an assortment of great
food and entertainment - compliments of Scion. This year's event is held in
conjunction with the Thompson Metal 150 UARA Late Model Race and O'Reilly NHRA
Thunder Valley Nationals.

"We are truly excited about staging Scion Exposed(TM) at Bristol Motor
Speedway and Dragway," said Julie Hoermle, regional manager at Scion. "This
raceway has an incredible history and, with all the events on tap that
weekend, we're certain this will be a memorable event for our owners."

The two-day schedule of events for Scion owners, include: complimentary
tickets to the NHRA Thunder Valley Nationals, DJ performances in a specially-
designated "Scion Village" camping area, exclusive Scion laps around the
speedway, regional car show judging, a "grillin' and chillin' food spectacular
and a bevy of giveaways.

All Scion owners are welcome to participate in Scion Exposed(TM) at
Bristol, as long as they arrive in their Scion vehicles. The product lineup
includes the xB, xD, tC and the retired xA. Interested owners are encouraged
to register on the event web site at www.goexposed.com . For participants
looking to spend the night, Scion Village camping is available to the first
100 registered campers.

Additional information can be obtained by visiting the event web site or
calling (513) 745-7512. The Bristol Motor Speedway and Dragway is located on
Speedway Boulevard, just off of Highway 394. To contact the raceway, visit
www.bristolmotorspeedway.com or call (423) 989-6933.

About Scion

Scion is the youth brand of Toyota Motor Company. In the United States,
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of more than 1,450 Toyota,
Lexus and Scion dealers. Toyota directly employs over 35,000 people in the
U.S. and sold more than 2.6 million vehicles in 2007. For more information
about our company, please visit http://www.toyota.com/, http://www.lexus.com/,
and http://www.scion.com/.

SOURCE Toyota Motor Sales, U.S.A.

http://www.toyota.com

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