Users Gain Enterprise-Class Analytics, Powerful Event-Triggered CRM Communications

SEOUL, Korea & MIAMISBURG, Ohio, Sep 07, 2008 (BUSINESS WIRE) -- Teradata Corporation
(NYSE: TDC),
the global leader in enterprise
data warehousing, today announced that Standard Chartered First Bank
Korea (SCFB) has selected Teradata
Relationship Manager (TRM), a comprehensive analytics and marketing
automation software portfolio for customer relationship management
(CRM). This software package is designed to help marketers fully
leverage the power, speed and real-time capabilities of the Teradata
Enterprise Data Warehouse (EDW), which is the foundation for the bank's
business intelligence management system.

Teradata Relationship Manager combines marketing analytics to explore
customer behavior and interests -- with a range
of capabilities to engage customers wherever they prefer to interact.
This enables more intelligent and profitable customer interactions,
matching personalized messages to banking customers at the best time and
point of service. Banks
typically use event-triggered
customer contact, enabled by TRM, to ensure peak timing and
relevance to individual customers. This results in peak marketing
productivity and return on investment, optimizing communication through
the customer's preferred channels such as
email, call center, mobile phone text messaging (SMS), direct mail,
point of service (POS) and ATMs.

"The goal of our project is to change the
traditional product-push business model into a more customer-driven
model. We want to deliver customized services in an effort to enhance
customer loyalty and provide measurable customer value,"
said Yountaek Lee, General Manager of SCFB's
CVM (Customer Value Management) Division. "Teradata's
advanced technology and industry-leading expertise will help the bank to
devise a more customer-driven strategy, maximize sales and build a
customer-friendly brand image through closer communication."

"Teradata is pleased to assist SCFB in its
endeavor to achieve the goal of 'Customer
First'," said Con
Vass, country manager for Teradata Korea. "SCFB
is a leader in customer relationship management and the first bank in
South Korea to utilize a full customer-focused marketing approach. They
are our partner and we will support them as they continue to grow."
The adoption of TRM will serve as an upgrade to the existing Teradata
CRM software.

Momentum for CRM solutions at Teradata is growing. In November, Teradata
announced that SCFB was one of its Market Leader Award winners for
highly effective CRM programs by Teradata customers. Experts from
Harvard University, Baylor University and CRM analysts at Yankee Group
scored submissions. The winners in each category were:

--
Overstock.com and Standard Charter First Bank (Korea) tied as winners
for Transforming the Organization by increasing customer-centricity
through tactical business process transformation.

--
Westpac Banking Corporation (Australia) won for CRM Innovation, with a
focus on unique, intriguing implementations that demonstrate
exceptional results in direct marketing, email marketing, multiple
channel usage, multi-step campaigns, event-based marketing and loyalty
marketing leading to more efficient marketing spend with increased
customer acquisition and retention.

--
AT&T Business won in the category of Customer Strategy, for achieving
its marketing objectives by helping account teams to communicate more
consistently with customers, providing them with relevant and valuable
analytical CRM intelligence to grow their relationships and create
more opportunities.

--
National Australia Group Europe (U.K., banking), won in the category
of Rising Star, showcasing companies with newer implementations of
Teradata CRM solutions that are demonstrating exceptional business
performance, reporting tangible "before and
after" results with documented examples.

In May, Teradata announced that it was placed in the Leaders Quadrant in
Gartner's report, "Magic
Quadrant for Multichannel Campaign Management, 2008,"
by Adam Sarner. Multichannel campaign management refers to marketing
processes that enable companies to communicate with customers across
channels such as web sites, email, mobile devices, call centers, direct
mail, stores, branches and communities of interest.

Teradata Relationship Manager (TRM) is the only customer
relationship management (CRM) software portfolio that is tightly
integrated with the world's
highest-performing data warehouse platform, resulting in a unique and
powerful value proposition.

"Companies choose the Teradata value
proposition for CRM when their marketers require a sophisticated,
scalable system that orchestrates smart, authentic customer
conversations in complex markets," said Sam
Gragg, vice president for Teradata Customer Management Solutions
Marketing. "Our TRM program is gaining
momentum , building on the powerful Teradata platform family and
successful Teradata CRM portfolio, with more than 150 customers across
the world, many new this year."

About Teradata

Teradata Corporation (NYSE: TDC) is the world's
largest company solely focused on raising intelligence through data
warehousing and enterprise analytics. Teradata is in more than 60
countries and on the Web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation
in the United States and other countries.

SOURCE: Teradata Corporation

Teradata Corporation 
Mike O'Sullivan, 937-242-4786 
mike.osullivan@teradata.com 
or 
Teradata - Korea 
Rio Lee, 822-2071-4438 
rio.lee@teradata.com

Copyright Business Wire 2008