BOCA RATON, Fla., Jun 23, 2008 (BUSINESS WIRE) -- GiftClixx LLC is the newest third party gift card distribution
company with a unique twist created by SmartClixx, LLC founder and
CEO, Gary Dinkin and his wife, Linda.

For over seven years, SmartClixx(R) has been the leading software
provider in the self-hosted stored value card arena, with clients that
include Southwest Airlines, The TJX Companies, Books-A-Million,
Charming Shoppes, Saks Inc., Boscov's Department Stores, Alltel
Wireless, Chico's and many others. SmartClixx has replaced third party
processing providers including FirstData/Valuelink, Comdata/SVS, and
others because of their high processing fees, limited functionality,
and lack of control.

"Providing a better platform with 100% uptime, faster transaction
speeds, better security, and superior service is something that we are
all extremely proud of. Our 100% customer retention and year-over-year
profitability says it all," stated Dinkin.

Having interfaced to both Blackhawk and InComm third party
distribution providers through its proprietary SmartClixx
SxDistribution module, Dinkin heard numerous stories from both
SmartClixx and non-SmartClixx retailers regarding third party
challenges and created a new market opportunity with the formation of
GiftClixx(TM).

GiftClixx is a unique and proprietary peer to peer transaction
routing and hosted service that allows retailers to communicate and
negotiate directly. GiftClixx is currently in the process of patenting
its application.

"Over inflated price points, extremely restrictive agreements,
limited distribution channels, installation and service challenges,
settlement issues, and the inability for direct retailer to retailer
negotiations from the Blackhawks and InComms of the world were the
reasons for creating GiftClixx," stated Dinkin. "To be fair, these
companies are very strong from a marketing perspective, but are
lacking the technical expertise that we possess. We believe that they
also have been charging excessive fees for the service that they
provide."

"Instead of charging retailers a few percentage points or more
based on the `face' value of the card, GiftClixx is only charging
pennies per transaction activation. This could represent a savings of
90% or more over what the competitors charge for their service. Where
every penny counts in today's environment, their fees could run
millions of dollars higher depending on the number of transactions,
and it simply isn't fair to the retailer," said Dinkin.

GiftClixx services include peer to peer transaction processing,
settlement and reconciliation, web reporting, and inventory
management. GiftClixx is POS and processor independent and can work
with any large retailer or bank that processes transactions through a
centralized payment switch or has internet connectivity and can
support real-time, batch, or web activations. GiftClixx is currently
in negotiations with several very large retailers and banks and
expects to launch in time for this holiday season.

About GiftClixx LLC

For more information about GiftClixx LLC and its offerings, please
contact Gary Dinkin at 561-994-9715 or Gdinkin@GiftClixx.com.

GiftClixx is a trademark of GiftClixx LLC in the United States
and/or other countries. SmartClixx, SmartClixx Stored Value Card, and
SmartClixx SVC are all trademarks of SmartClixx LLC in the United
States and/or other countries.

SOURCE: GiftClixx LLC

GiftClixx LLC, Boca Raton
Linda Dinkin, VP, Sales & Marketing, 561-994-9715

Copyright Business Wire 2008