Now All Bosch Major Appliance Categories are Available at Sears

HUNTINGTON BEACH, Calif., Aug 26, 2008 /PRNewswire via COMTEX News Network/ -- Sears, Roebuck and Co.
and Bosch home appliances have announced the addition of Bosch
front-loading Nexxt(R) Laundry and Axxis(R) Laundry to Sears' appliance
offerings in stores nationwide. ENERGY STAR(R)-qualified Axxis and Nexxt
Laundry complete the eco-friendly Bosch line-up at Sears.

"We are very pleased that Sears, a retailer of Bosch appliances for nearly
10 years, is now offering our award-winning Nexxt Laundry and our compact,
stackable Axxis Laundry," said Michael Traub, Bosch president and CEO. "Now
Sears has become a one-stop destination for consumers seeking premium Bosch
kitchen appliances and the advanced laundry care that front-loading Bosch
machines offer."

Nexxt Laundry

Bosch Nexxt Laundry combines efficiency, quietness and gentle care to get
clothes cleaner than previously imagined. Through the SENSOTRONIC Plus(TM)
system, Nexxt washers digitally analyze load size, temperature and more, and
then adjust levels to gently clean everything from wool to silk. The washers'
exclusive Archimedic or "Archie" paddles have a special curved shape to create
better, gentler lifting and tumbling for superior garment movement, water
distribution and saturation for all fabric types. And the smooth, stainless
steel horizontal drum eliminates the agitator that can be so rough on clothes,
allowing users to machine wash even delicate items, such as cashmere and lace.

Unlike washers that operate on timers, Nexxt washers have thermostats that
monitor and automatically adjust the water to precisely the right temperature
for thorough cleaning and superior energy efficiency. To gently dry clothes,
Nexxt Dryers blow a high volume of air at lower temperatures to prevent damage
from over-drying.

Like the renowned Bosch dishwashers, Nexxt washers and dryers are
engineered to be extremely quiet in operation making them perfect to place
near bedrooms, second floor laundry closets and other living spaces. For
example, Nexxt washers combine a virtually silent brushless motor,
low-friction belt drive and special housing for additional sound insulation.
In fact, Bosch offers the quietest washer and dryer pair on the market.

"This is the kind of outstanding and innovative product that consumers
demand," said Steven Light, vice president and general manager of Home
Appliances for Sears Holdings. "Sears is the only place you can find the top
eight brands, including Bosch, and we're dedicated to bringing the most
innovative products to our stores from each of those brands and
manufacturers."

Available at Sears in 300, 500 plus and 800 Series models, Nexxt Laundry
offers families advanced clothing care options such as the KIDSCARE(TM)
program, which reaches 150 degrees Fahrenheit to easily remove tough stains.
In both the Nexxt 500 plus and 800 washers, the "Jeans" program is
specifically designed to care for denim, utilizing cold water to prevent
fading and a specialized spin cycle to avoid creases. The 800 Series offers
the additional "Comforter" program, which thoroughly soaks and cleans a
comforter or down-filled clothing, without causing damage to the articles.

All Nexxt Washers not only exceed the strict 2008 ENERGY STAR
requirements, they meet the 2011 requirements, as well. The exclusive
ECOACTION(TM) option on select washers further heightens energy efficiency by
up to 20% -- with just the simple push of a button. In addition, the dryer's
exclusive ECOSENSOR(TM) feature uses less energy to dry clothes than
conventional dryers, by adjusting the temperature based on the moisture level.

Attesting to their quality, Nexxt Washer and Dryer models are backed by
the Good Housekeeping Seal, which offers consumers a 2-year limited warranty
in addition to the standard manufacturer's warranty. In addition, Nexxt 500
plus and 800 Series models most recently won the 2008 Gold Excellence in
Design Award and 2007 Platinum Award for Design Excellence (ADEX) from Design
Journal.

Bosch Nexxt Laundry is available in a variety of color options including
silver, white and duo-tone options of silver/white, champagne/white,
blue/white and red/white. The MSRP ranges from $799 to $1,299 for washers and
$799 to $1,059 for dryers.

Axxis Laundry

Axxis(R) Laundry is a powerhouse in a compact, stackable and efficient
package -- perfect for high-rises or homes looking to save much-needed space
as well as energy, water and money. In fact, Bosch's new 24" Axxis washer
offers the largest capacity in its class at 3.4 cubic feet, which can
accommodate up to 14 pair of jeans. The versatile Axxis Condensation Dryer
does not require any ducting or venting, which allows it to be installed in
closets or other interior spaces.

The Axxis Laundry system features a uniquely structured drum with steep
edges to ensure that the most heavy-duty jobs are handled efficiently. Paired
with the new curved and asymmetric agitator paddles in the washer, clothes are
treated gently as the water cascades down like rain. Ensuring the most
precise and efficient results, the Logixx(TM) control system automatically
determines revolutions per minute, number of rinses, soak time and spin speed
for every fabric selection, while the new touch controls make the overall
operation easy-to-use. The Axxis line ranges from $949 to $1,349 for the
washers and $749 to $1,099 for the dryers.

About Bosch

Bosch home appliances are part of BSH Bosch and Siemens Home Appliance
Group, the third largest appliance manufacturer in the world. Inspired by the
lifestyle of today's discerning consumers, all Bosch products combine
efficiency, quietness, and quality with unrivaled ease of use. Opened in
1997, the company's appliance park in New Bern, North Carolina is comprised of
state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and
cooktops. Known worldwide for raising standards in efficiency and quietness,
Bosch is the only US manufacturer with entire product lines of ENERGY STAR(R)
qualified dishwashers, washers and refrigeration. Bosch appliances regularly
receive industry and consumer awards. In fact, Bosch dishwashers have earned
the highest ranking in J.D. Power and Associates' Major Home Appliance
Customer Satisfaction Study for two consecutive years. For more information,
please visit http://www.boschappliances.com or call 800.921.9622 to request a
catalog. Nexxt(R), Axxis(R), ECOACTION(TM) and ECOSENSOR(TM) are trademarks of
BSH Home Appliances Corporation, all rights reserved.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of home
merchandise, apparel and automotive products and services through more than
2,400 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 926 full-line and 1,100 specialty stores
in the U.S. Sears, Roebuck also offers a variety of merchandise and services
through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers
consumers leading proprietary brands including Kenmore, Craftsman, DieHard and
Lands' End -- among the most trusted and preferred brands in the U.S. The
company is the nation's largest provider of home services, with more than 13
million service calls made annually. For more information, visit the Sears,
Roebuck website at http://www.sears.com or the Sears Holdings Corporation
website at http://www.searsholdings.com.

SOURCE Sears, Roebuck and Co.

http://www.sears.com

Copyright (C) 2008 PR Newswire. All rights reserved