Research shows Americans would change their morning routine if they could get a nutritious breakfast on the go

SEATTLE, Sep 03, 2008 (BUSINESS WIRE) -- Americans want to eat a healthy breakfast every morning and they are
willing to take the time to do it. According to a recent studya,
75 percent of Americans would be willing to make sacrifices, such as
getting up 30 minutes early or switching their shower from morning to
evening if a healthy breakfast was convenient. Starting today, Starbucks
Coffee Company (Nasdaq:SBUX) is helping to solve this
eat-sleep-or-shower dilemma by adding five new permanent breakfast
options to the menu. Starbucks Perfect Oatmeal, Chewy Fruit & Nut Bar,
Apple Bran Muffin, Berry Stella and Power Protein Plate are now
available in participating stores across the U.S. and Canada and make it
easy for customers to select a great tasting, nutritious breakfast when
picking up their morning coffee.

"Many Americans are too busy to make a healthy
breakfast at home, but it's the most important
meal of the day," said Katie Thomson,
registered dietitian and senior nutritionist, Starbucks Coffee Company. "Our
customers have told us they want delicious choices that offer real
nutrition including whole grains, fruit, and lean protein to help fill
them up and give them energy to make it to lunch."

The new breakfast assortment is the next step in the company's
commitment to providing food and beverage selections that support a
healthy lifestyle. All of the items are made with high-quality,
wholesome ingredients such as:

--
Whole grains

--
Real fruit

--
Nuts and seeds

--
Healthy fats such as Omega-3s

Additionally, these products contain no artificial colors, flavors,
sweeteners or high fructose corn syrup.

A Better Approach to Breakfast -- A Great
Start to Your Day

Starbucks Perfect Oatmeal -- Now
customers can start their day with a piping-hot bowl of oatmeal,
packaged for easy transport. Each order can be customized with three
different toppings; a portioned 50-calorie pack of brown sugar,
100-calorie pack of dried fruit and 100-calorie pack of a nut medley,
and contains 140 to 390 calories depending on topping selections, up to
7 grams of fiber and 1.5 servings of whole grains --
half of your daily needs.

Power Protein Plate -- A
convenient option with simple ingredients, the Power Protein Plate is a
hearty combination of a cage-free hard-boiled egg, 100% whole wheat
bagel, peanut butter, cheese, and fresh fruit. At 330 calories, this
wholesome breakfast or snack has 16 grams of protein (about one-third of
your daily needs) and 5 grams of fiber.

Berry Stella -- This
first of the six healthier additions was introduced nationally on July
15, 2008. For those who eat on the run, the Berry Stella is a 100% whole
grain breakfast pastry that delivers a hearty blend of fiber, whole
grains, real fruit and more than 200 mg of Omega-3s at 280 calories.

Apple Bran Muffin -- Not
your ordinary bran muffin, Starbucks(R) new
Apple Bran Muffin is moist, delicious and full of ingredients to start
your morning off right. Made with whole wheat flour, oats and wheat
bran, and baked with real apples, tart cherries and honey, this muffin
is a perfect option with 7 grams of fiber, 7 grams of protein, Omega-3s
and 330 calories.

Chewy Fruit & Nut Bar --
Full of whole, nourishing ingredients including oats, dried fruit, nuts,
seeds, and honey, the Chewy Fruit & Nut Bar contains heart-healthy
Omega-3s and 250 calories, 4 grams of fiber and 5 grams of protein.

Multigrain Roll with Spreads --
Find a simple, delicious breakfast option in a multigrain roll served
with a choice of savory almond butter and strawberry preserves. Made
with seven different seeds and grains, and sweetened with honey, the
roll boasts 7 grams of protein and 6 grams of fiber, at 280 calories.
The almond butter spread is pre-portioned to a 100-calorie pack, while
the strawberry preserves contains 40 calories.

Overall Commitment to Healthier Options

To date, Starbucks has taken numerous steps toward offering healthier
options:

-- Reducing overall calories, fat and saturated fat content in core
beverages and bakery items:
-- Core beverages: a decrease in overall calories by 14
percent, fat by 36 percent and saturated fat by 38 percent
-- Core bakery items: a decrease on average of 5 percent in
calories, 15 percent in fat and 8 percent in saturated fat
-- Moving to 2% milk as the standard for core beverages in North
America
-- Removal of artificial trans fat in all food and beverages in
North America
-- Introducing Vivanno(TM) Nourishing
Blends, a line of blended beverages developed with a strong
nutritional goal in mind. The Orange Mango Banana and Banana
Chocolate flavored beverages provide at least one serving of
fruit, 16 grams of protein, and 5 grams of fiber and contain 270
calories or less and no artificial colors, artificial sweeteners
or high fructose corn syrup (nutrition based on 16 fluid ounces).

Starbucks is also committed to transparency in nutrition information. In
addition to in-store nutrition guides, the nutrition detail on Starbucks
offerings can be found by visiting www.starbucks.com.

Product B-Roll available:

Wednesday 9/3/08
04:00-04:15 AM ET
AMC 3, Tr. 8, DL 3860V
10:00-10:15 AM ET
GA 28C, Tr. 15, DL 4000V
2:00-2:15 PM ET
GA 28C, Tr. 12, DL 3940H

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality arabica coffee in the world.
Today, with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our unwavering
commitment to excellence and our guiding principles, we bring the unique
Starbucks Experience to life for every customer through every cup. To
share in the experience, please visit us in our stores or online at www.starbucks.com.

aSource: 2008 Starbucks commissioned
StrategyOne Survey

SOURCE: Starbucks Coffee Company

Starbucks Coffee Company 
Lisa PassA(C), 206-318-7100 
press@starbucks.com 
or 
Edelman Public Relations 
Aarti Arora, 212-704-4472 
aarti.arora@edelman.com 
http://www.businesswire.com/cnn/sbux.shtml

Copyright Business Wire 2008