Rosinter Restaurants Holding's 300th Restaurant Opened in St. Petersburg
MOSCOW, October 9, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Rosinter Restaurants Holding
(Rosinter), the leading operator of casual dining chain restaurants in Russia
and the CIS (and listed on the RTS and MICEX exchanges under the ticker
ROST), announces the opening of its 300th restaurant, 1-2-3 CafAA(C),
specializing in Russian cuisine. 1-2-3 CafAA(C) is now opened for business at St.
Petersburg's Atlantic City shopping mall, located at 126 Savushkin St. in the
northern capital.
(Logo: http://www.newscom.com/cgi-bin/prnh/20081008/324166 )
The new restaurant follows the "combo" format, which calls for the
housing of two distinct brands under one roof. The company's proprietary
1-2-3 CafAA(C) brand operates alongside the world-famous T.G.I. Friday's brand
which Rosinter develops on franchised base. The area of the restaurant
complex, which has seating capacity for 356 customers, totals 557 square
meters.
In 2008 Rosinter has increased the presence at St.-Petersburg by half and
today it operates 14 casual dining restaurants (9 restaurants by the end of
2007) under the IL Patio, Planet Sushi, 1-2-3 CafAA(C), T.G.I Friday's, Siberian
Crown and The American Bar and Grill brands.
Lori Daytner, President of Rosinter Restaurants Holding:
"St. Petersburg is one of our most important markets. It is a city with a
developed culture of dining outside the home, and one that has its own
restaurant traditions. We are happy to be opening our 300th restaurant, 1-2-3
CafAA(C), here in St. Petersburg. This year, we completely renovated our first
St. Petersburg restaurant, on Nevsky Prospect. It is now a spacious complex
with seating for 214 customers, and it houses not only our popular IL Patio
Italian restaurant but also one of Rosinter's truly golden brands, the Planet
Sushi Japanese restaurant. We hope to expand further in one of the world's
most beautiful cities - one that has an enormous tourist flow, for which it
is important to have a developed modern infrastructure of public dining. As
pioneers of today's restaurant market, we are ready to make our own
contribution to St. Petersburg's hospitality industry."
Editorial Information
OJSC Rosinter Restaurants Holding is the leading casual dining restaurant
company operates restaurants in Russia, the CIS and Central Europe, including
Baltic countries. The Company offers Italian, Japanese, American and Russian
cuisine under its proprietary brands IL Patio, Planet Sushi and 1-2-3 Cafe
and its licensed brands T.G.I. Friday's and Sibirskaya Corona. Also through a
Joint Venture with Whitbread PLC the company is currently developing the
Costa Coffee chain in Russia. Rosinter reported consolidated revenues of US$
268.2 million, in accordance with audited IFRS accounts, for the twelve
months ended December 31, 2007; it served approximately 13.6 million
customers in 2007. Rosinter Restaurants Holding is listed in RTS
(http://www.rts.com) and MICEX (http://www.micex.com) under the stock ticker
ROST.
1-2-3 CafAA(C) is the first chain of restaurants serving Russian cuisine in
which traditional dishes are offered in a contemporary manner. The name of
the chain recalls the traditional division of a Russian meal into "first,"
"second," and "third" courses. The interiors of the restaurants are
pleasantly decorated with brightly-colored elements of traditional Russian
culture, free from the "touristy" tawdriness of the Soviet era. The dominant
red motif reflects the restaurant's energy. Customers at 1-2-3 CafAA(C) are
offered their favorite childhood dishes: borshch, shish-kebab, meat
dumplings, schnitzel, and Beef Stroganov. For their "third" (dessert) course,
diners can order delicious pies, crAApes with berry jam, compotes, and ice
cream.
T.G.I. Friday's is a legendary chain of American cuisine restaurants.
Thanks to exclusive rights granted by the international company Carlson
Restaurants Worldwide, now expanding into 19 nations, Rosinter Restaurants
Holding is building the T.G.I. Friday's brand in Russia and the CIS. An
atmosphere of carefree fun reigns in T.G.I. Friday's restaurants: waiters
joke and chat with the customers, while bartenders demonstrate their skill in
preparing world-famous cocktails. An inimitable and easily-recognized style
is followed in decorating the restaurants: red-and-white curtains and heavy
bentwood furniture; dark wood walls, hung with rare curios associated with
famous athletes and pop- and rock-stars. T.G.I. Friday's offers traditional
American cooking: salads, sandwiches, the restaurant's own hamburgers,
steaks, Southwestern-style dishes, and a wide variety of original cocktails.
Huge portions are a distinguishing feature of T.G.I. Friday's.
Press queries:
Valeria Silina,
Director of Public Relations
Ekaterina Korobkova,
Press Secretary
E-mail: 2pr@rosinter.ru
Telephone: +7-495-788-4488, Extension 2426
Investors and analysts queries:
Amin Muci
Head of Investor Relations
Alexey Denisov
Deputy Head of Investor Relations
e-mail ir@rosinter.ru
Office +7-495-788-4488 ext. 2108, 2175
SOURCE Rosinter Restaurants Holding
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