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Costa Coffee has Entered Saint Petersburg by Re-Branding 3 Existing Moka Loka

MOSCOW, October 8, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Brava, the joint venture of
Whitbread PLC (LSE FTSE 100, FTSE4 Good) and OJSC Rosinter Restaurants
Holding (RTS, MICEX: ROST), the leading casual-dining restaurants operator of
Russia and the CIS, has opened the third coffee-shop in Pulkovo airport
(Saint Petersburg) by re-branding the last coffee shop that operated in
Pulkovo under Moka Loka, a proprietary brand of Rosinter.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081008/324166 )

The three Costa Coffee coffee-shops in Pulkovo have a total area of 325
sq. m, offer 151 seating places, and have an expected monthly capacity of
45,000 guests per month.

As of today, the Costa Coffee chain in Russia already operates 9 coffee
stores (6 in Moscow and 3 in Saint Petersburg).

Vladislav Rogov, Managing director of Costa Coffee in Russia: "We are on
track with our development plan, focusing our efforts on launching the Costa
Coffee stores in Moscow and Saint Petersburg. The new stores in the airport
of Pulkovo allow us to acquaint both, the citizens of Saint Petersburg and
the guests of the city, with the Costa Coffee brand, which has earned
undisputed reputation due to its highest service standards and delicious
taste of coffee and coffee-based beverages, as well as wide offering of
sandwiches, original desserts and bakery."

Note to Editors:

About Costa:

Costa is now officially the largest and fastest growing coffee shop chain
in the UK. It opened its 1000th milestone store in March 2008 in Moscow. In
2007/08, Costa reported turnover up 23.5% to GBP216.3 million, like for like
sales up by 6.5% and profits of GBP20.8 million up 16.9%. Costa was founded
by Italian brothers Sergio and Bruno Costa in 1971. With over 750 stores in
the UK and over 300 internationally, Costa has enjoyed a remarkable period of
growth since it opened its first store. It now operates in 23 countries.
Costa Coffee is the first UK coffee shop chain to commit sourcing Rainforest
Alliance Certified Coffee. Costa's in-store baristas are all coached in the
art of coffee making at the company's unique Costa Coffee Academy based at
its own roastery in Lambeth, London. Costa set up a registered charity
(no.327489) in 2006 called 'The Costa Foundation' to give something back to
the communities within the countries from which Costa sources its coffee
beans. Costa is part of the Whitbread family of brands.

OJSC Rosinter Restaurants Holding is the leading casual dining restaurant
company in Russia and CIS, which as at June 30, 2008 operated 268 outlets,
including 72 franchised restaurants in 30 cities in Russia, the CIS and
Central Europe, including Baltic countries. The Company offers Italian,
Japanese, American and Russian cuisine under its proprietary brands IL Patio,
Planet Sushi and 1-2-3 Cafe and its licensed brands T.G.I. Friday's and
Sibirskaya Corona. Also through a Joint Venture with Whitbread PLC the
company is currently developing the Costa Coffee chain in Russia (one outlet
as at June 30, 2008). Rosinter reported consolidated revenues of US$ 268.2
million, in accordance with audited IFRS accounts, for the twelve months
ended December 31, 2007, it served approximately 13.6 million customers in
2007. Rosinter Restaurants Holding is listed in RTS (http://www.rts.com) and
MICEX (http://www.micex.com ) under the stock ticker ROST.

About Whitbread:

Whitbread PLC is the UK's largest hotel and restaurant company operating
market-leading businesses in the budget hotels and restaurant sectors. Its
brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns
and Costa Coffee.

Whitbread PLC employs over 33,000 people and serves 8.5 million customers
every month in its 1500 outlets across the UK. In the financial year ending
28th February 2008, Whitbread PLC reported an 11.3% increase in Group Revenue
to GBP1.18 billion and 26.3% increase in Pre-tax Profit to GBP210.3 million.
Whitbread PLC is a FTSE 100 company, listed on the London Stock Exchange. It
is also a member of the FTSE4Good Index. In July 2008, Whitbread's market
capitalization was circa GBP2.0 billion.

    Press-queries:
    Russia (Moscow)
    Valeria Silina
    PR-director
    Ekaterina Korobkova
    Press-secretary
    e-mail: 2pr@rosinter.ru
    tel.: +7-495-788-44-88 ext. 2426

SOURCE Rosinter Restaurants Holding


Copyright (C) 2008 PR Newswire. All rights reserved


 



 
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