BETHEL, Conn., July 24, 2008, 2008 /PRNewswire via COMTEX News Network/ -- A recent survey showed that
54 percent of U.S. air travelers admit to at least one instance of sitting on
the floor to charge a device through an airport power outlet.(1) Duracell(R)
today introduced two portable power solutions to help people on-the-go stand
up to their personal power needs.

The Duracell(R) My Pocket Charger and the Duracell(R) PowerSource Mini are
pocket-sized power sources for popular devices such as a cell phone,
BlackBerry(R) and MP3 player. They're small and versatile, making them
especially convenient for travelers looking for ways to reduce the number of
extra cords, chargers and device-specific batteries required for mobile
devices. Each My Pocket Charger comes with two Duracell(R) CopperTop AA
batteries, and the Duracell(R) PowerSource Mini's lithium-ion battery can be
recharged through a lightweight AC charger, through a vehicle's DC socket, or
through a computer's USB port.

The Duracell(R) My Pocket Charger is available in two models. One model
features a connector for MP3 players and will provide up to 24 hours of music
on the latest iPod(R) Nano; the other model features a connector for all
BlackBerry(R) models and the newest Motorola(R) phones, and will provide up to
one hour of talk time. The Duracell(R) PowerSource Mini includes a mini USB
pivot arm that allows users to connect directly to a device without needing to
carry a charge cable. A second USB port allows users to power two devices at
once.

Americans today are more connected to their mobile devices than ever
before, with 87 percent of U.S. households owning a cell phone, and an
estimated 88.2 million MP3 players currently in use.(2) More surprisingly, a
recent study commissioned by Xantrex Technology Inc. reveals the lengths
travelers will go to power up while on the go. Results of the study show that
79 percent of air travelers admit that it is important to have their own
portable power for their devices while traveling, yet over half of the survey
respondents, 54 percent, reported sitting on the floor to use an airport's
power outlet and 31 percent say they have walked to a different terminal to
find an outlet.(1) In the survey, 25 percent of air travelers would even give
up a first class seat in exchange for a mobile power source.

"Everyone wants their charge to last a little longer, and the Duracell My
Pocket Charger and PowerSource Mini will provide the personal power insurance
every road warrior needs," said Rick June, Duracell Vice President and General
Manager. "Our portable devices give us the freedom to work, communicate and
be entertained from almost any location. These charging solutions extend that
freedom when you can't be near a power outlet."

These power solutions are available online and at select mass and
specialty retail stores nationwide. Visit www.duracellpower.com to learn
about the full line of products.

These new products are being introduced through Duracell's business
alliance with Xantrex Technology, Inc., which was announced March 2007. An
innovator in portable power and backup power products, Xantrex solutions allow
customers to operate and charge mobile electronic devices such as laptop
computers, PDAs, cell phones and more, so they can stay productive when on the
go. Xantrex also provides portable and home emergency backup power sources,
and smart charging capabilities for automotive batteries.

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell is the world's
leading manufacturer of high-performance alkaline batteries. Duracell also
sells various other types of batteries including lithium and zinc air
batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and
chargers. The company also markets general purpose flashlights. Visit
www.duracell.com for more information about Duracell batteries.

About P&G (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.

(1) "Are You Prepared with Power?" Xantrex Technology Inc. Survey, 2008.

(2) Consumer Electronics Association's 10th Annual Household CE Ownership
and Market Potential Study, 2008.

SOURCE Procter & Gamble Company

http://www.duracellpower.com

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