SCHAUMBURG, Ill., Jul 22, 2008 (BUSINESS WIRE) -- The Nielsen Company announced today it has extended its agreement
with The Procter & Gamble Company (NYSE:PG) to provide U.S. consumer
marketing information and insights. Nielsen provides marketing
information services to P&G in more than 65 countries in Europe, Asia,
Latin America, Middle East and Africa.

Under the multi-year agreement, Nielsen will provide P&G with
marketing information and technology services, including retail
tracking, insights on consumer purchase behavior, marketing analytics,
and Nielsen Answers(TM), Nielsen's technology-based business
intelligence solution. Nielsen will help P&G understand and develop
new ways to market to its consumers.

"At P&G we touch the lives of billions of people everyday so it is
critical to understand what is driving consumer behavior," said Garry
Terrell, section manager, U.S. Market Measurements, P&G. "We believe
the continued collaboration with The Nielsen Company and the delivery
of Nielsen's Answers technology platform will enable us to access the
data and research we need to drive business-building insights and
innovation that both excites and delights our U.S. customers."

"We are thrilled and honored to be selected to work alongside P&G
in the U.S. for the next several years," said John J. Lewis, president
and CEO, Nielsen Consumer Group, North America. "We look forward to
providing new and innovative ways to work together. P&G chose Nielsen
for our technology capabilities, our deep, rich content, our strong
focus on process improvement and productivity and our approach to
innovation and client service. We welcome the opportunity to bring our
people and capabilities across The Nielsen Company together to deliver
on these areas for P&G and add value to our relationship at an
unprecedented level."

About The Procter and Gamble Company

Three billion times a day, P&G brands touch the lives of people
around the world. The company has one of the strongest portfolios of
trusted, quality, leadership brands, including Pampers(R), Tide(R),
Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R),
Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R),
Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R),
Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The
P&G community consists of 138,000 employees working in over 80
countries worldwide. Please visit http://www.pg.com for the latest
news and in-depth information about P&G and its brands.

About The Nielsen Company

The Nielsen Company is a global information and media company with
leading market positions in marketing information (ACNielsen), media
information (Nielsen Media Research), online intelligence (NetRatings
and BuzzMetrics), mobile measurement, trade shows and business
publications (Billboard, The Hollywood Reporter, Adweek). The
privately held company is active in more than 100 countries, with
headquarters in New York, USA. For more information, please visit,
www.nielsen.com.

SOURCE: The Nielsen Company

The Nielsen Company
Jennifer Frighetto, 847-605-5686
jennifer.frighetto@nielsen.com

Copyright Business Wire 2008